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@@ -15,9 +15,9 @@
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action or influence behavior. Therefore, when starting to plan your texting campaign, it’s important to start with
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the end in mind.
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</p>
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<div class="usa-summary-box" role="region" aria-labelledby="summary-box-key-information">
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<div class="usa-summary-box" role="region" aria-labelledby="summary-box-establish-clear-goals">
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<div class="usa-summary-box__body">
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<h4 class="usa-summary-box__heading" id="summary-box-key-information">
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<h4 class="usa-summary-box__heading" id="summary-box-establish-clear-goals">
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To establish clear goals, start by answering the following questions:
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</h4>
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<div class="usa-summary-box__text">
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@@ -116,7 +116,7 @@
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<p>
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Review your drafted hypothesis with your team to make sure everyone is aligned on your desired goals. A clear and
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concise hypothesis can help you decide how to <a href="#Write-texts-that-provoke-action">write text message content
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concise hypothesis can help you decide how to <a href="../guidance/write-for-action">write text message content
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that provokes action</a>.
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</p>
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<h2>Start small</h2>
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@@ -153,7 +153,7 @@
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the results you want?",
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},
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] %}
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<ul class="usa-icon-list usa-icon-list--primary">
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<ul class="usa-icon-list usa-icon-list--primary padding-top-2">
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{% for item in list_performance_dos %}
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<li class="usa-icon-list__item">
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<img src="{{ asset_url('img/usa-icons/check_circle.svg') }}" role="img" alt="check circle"/>
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@@ -18,7 +18,7 @@
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<p>
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If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text me.”) on
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digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred
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language for text messages if you expect to <a href="#translate-your-text-messages">translate your text messages</a> in
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language for text messages if you expect to <a href="../guidance/multiple-languages">translate your text messages</a> in
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languages other than English.
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</p>
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{% set links = [
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@@ -45,7 +45,7 @@
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"url_text":"Download and share our overview of the TCPA with your legal counsel",
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"p_text": 'It provides a baseline
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interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use case.
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For additional questions about the enforcement of the TCPA, you can watch <a href="">a recorded training on public
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For additional questions about the enforcement of the TCPA, you can watch <a href="https://www.performance.gov/cx/life-experiences/facing-a-financial-shock/outputs/fcc-training/" target="_blank">a recorded training on public
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benefits texting</a> provided by the FCC.'
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},
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] %}
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@@ -66,7 +66,7 @@
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</ul>
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<h3>Opting out</h3>
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<p>
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There is no policy requirement for senders to communicate opt-out options, but <a href="https://docs.google.com/document/d/1JgH4kKyVfnwh76tBCXjSvOtFk-6xeGVrs141_uAQ210/edit#heading=h.3zv95inge648" target="_blank"> including instructions in introductory and/or auto-response texts </a> on how to opt out and opt back in are effective ways to establish trust with your audience.
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There is no policy requirement for senders to communicate opt-out options, but <a href="../guidance/establish-trust#as-people-receive-texts"> including instructions in introductory and/or auto-response texts </a> on how to opt out and opt back in are effective ways to establish trust with your audience.
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</p>
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<p>
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