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This commit is contained in:
@@ -676,10 +676,6 @@ details form {
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margin-top: 0;
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}
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h3.guidance {
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margin-bottom: 1rem;
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}
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ol.guidance-list {
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counter-reset: item;
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list-style-type: none;
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@@ -724,3 +720,18 @@ li.guidance {
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div.guidance {
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height: 400px
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}
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a.usa-link.guidance::after {
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content: "";
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display: inline-block;
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width: 1.06rem;
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height: 1.06rem;
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background-color: currentColor;
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-webkit-mask-image: url('../img/usa-icons/launch.svg');
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mask-image: url('../img/usa-icons/launch.svg');
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-webkit-mask-size: 1.06rem 1.06rem;
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mask-size: 1.06rem 1.06rem;
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mask-repeat: no-repeat;
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vertical-align: text-bottom;
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margin-left: 0.2em;
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}
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@@ -224,7 +224,6 @@ def write_for_action():
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return render_template(
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"views/guidance/write-for-action.html",
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navigation_links=guidance_nav(),
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title="Write For Action",
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)
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@@ -232,9 +231,17 @@ def write_for_action():
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@user_is_logged_in
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def multiple_languages():
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return render_template(
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"views/guidance/index.html",
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"views/guidance/multiple-languages.html",
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navigation_links=guidance_nav(),
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)
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@main.route("/guidance/benchmark-performance")
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@user_is_logged_in
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def benchmark_performance():
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return render_template(
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"views/guidance/benchmark-performance.html",
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navigation_links=guidance_nav(),
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title="Multiple Languages",
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)
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@@ -96,4 +96,8 @@ def guidance_nav():
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"name": "Multiple languages",
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"link": "main.multiple_languages",
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},
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{
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"name": "Benchmark Performance",
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"link": "main.benchmark_performance",
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},
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]
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181
app/templates/views/guidance/benchmark-performance.html
Normal file
181
app/templates/views/guidance/benchmark-performance.html
Normal file
@@ -0,0 +1,181 @@
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{% extends "base.html" %}
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{% set page_title = "Multiple Languages" %}
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{% block per_page_title %}
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{{page_title}}
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{% endblock %}
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{% block content_column_content %}
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Measuring performance with benchmarking</h1>
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<p class="usa-intro text-base">Learn how effective your texting program can be.</p>
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<p>
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Several factors determine a messaging campaign’s success, but the performance of previous projects can help set
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expectations. Get to know what other government texting initiatives have done as a way to benchmark your own
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performance.
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</p>
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<h2>What other texting studies have found</h2>
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<p>
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When the Center on Budget and Policy Priorities studied WIC, they found key learnings about the quantity of messages
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delivered, how people engage with messages, and how they take action.
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</p>
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<h3>Message delivery</h3>
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<p class="text-bold">Benchmark: 80% of texts are successfully delivered</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>
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You may discover that some numbers are temporarily or permanently unavailable due to service being discontinued,
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numbers changing, or being a landline.
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</p>
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<h3>Engagement</h3>
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<p class="text-bold">Benchmark: Engagement rates with texts ranged from 17% to 26%</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>
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The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind of
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action
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taken due to a text, including replying “STOP” to prevent future texts.
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</p>
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<h3>Appointment requests</h3>
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<p class="text-bold">Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>
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Requesting appointments is a specific type of engagement. Provide a phone number or link to an online appointment
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request form.
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</p>
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<p>
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The Code for America’s Texting Playbook reported specific learnings around appointment reminders, completing
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document submission, and maintenance reminders.
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</p>
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<h3>Appointment reminders</h3>
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<p class="text-bold">Benchmark: Clients were 79% more likely to keep their appointment after receiving a text
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reminder.</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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||||
<!-- Background circle -->
|
||||
<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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||||
a 15.9155 15.9155 0 0 1 0 31.831
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||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
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||||
|
||||
<!-- Progress circle -->
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||||
<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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||||
a 15.9155 15.9155 0 0 1 0 31.831
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||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
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||||
|
||||
<!-- Percentage Text -->
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||||
<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
|
||||
</svg>
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||||
<caption>this is a placeholder image for now</caption>
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<p>You will likely see more completed appointments.</p>
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||||
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<p class="text-bold">Benchmark: Clients were 55% more likely to complete an interview after receiving an interview
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reminder</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
|
||||
<!-- Background circle -->
|
||||
<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
|
||||
a 15.9155 15.9155 0 0 1 0 31.831
|
||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
|
||||
|
||||
<!-- Progress circle -->
|
||||
<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
|
||||
a 15.9155 15.9155 0 0 1 0 31.831
|
||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
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||||
|
||||
<!-- Percentage Text -->
|
||||
<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
|
||||
</svg>
|
||||
<caption>this is a placeholder image for now</caption>
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||||
<p>You will likely see more completed interviews.</p>
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||||
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||||
<h3>Document submission</h3>
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<p class="text-bold">
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Benchmark: Clients were 6% more likely to complete document submission after receiving a customized list of required
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documents via text
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||||
</p>
|
||||
<svg width="200" height="200" viewBox="0 0 36 36">
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||||
<!-- Background circle -->
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||||
<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
|
||||
a 15.9155 15.9155 0 0 1 0 31.831
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||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
|
||||
|
||||
<!-- Progress circle -->
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||||
<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
|
||||
a 15.9155 15.9155 0 0 1 0 31.831
|
||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
|
||||
|
||||
<!-- Percentage Text -->
|
||||
<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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||||
</svg>
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||||
<caption>this is a placeholder image for now</caption>
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||||
<p>To encourage response, provide a custom list of the needed documents and information about how to submit them. </p>
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||||
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||||
<h3>Reminders</h3>
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||||
<p class="text-bold">Benchmark: Text reminders improved case maintenance rates by 21%</p>
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||||
<svg width="200" height="200" viewBox="0 0 36 36">
|
||||
<!-- Background circle -->
|
||||
<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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||||
a 15.9155 15.9155 0 0 1 0 31.831
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||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
|
||||
|
||||
<!-- Progress circle -->
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||||
<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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||||
a 15.9155 15.9155 0 0 1 0 31.831
|
||||
a 15.9155 15.9155 0 0 1 0 -31.831" />
|
||||
|
||||
<!-- Percentage Text -->
|
||||
<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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||||
</svg>
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||||
<caption>this is a placeholder image for now</caption>
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||||
<p>You may see less turnover in your case rates.</p>
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</section>
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{% endblock %}
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@@ -28,9 +28,9 @@
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<h3>An example of key messages in direct mail</h3>
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<img src="{{asset_url('images/snap-renewal.png')}}" alt="snap-renewal">
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<h3>Prime your audiences to trust you</h3>
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||||
<p class="padding-bottom-2">To reinforce legitimacy, include these key messages in your outreach:</p>
|
||||
<p>To reinforce legitimacy, include these key messages in your outreach:</p>
|
||||
|
||||
<ul class="usa-card-group flex-1 flex-wrap">
|
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<ul class="usa-card-group flex-1 flex-wrap padding-top-2">
|
||||
<li class="flex-1 width-full height-full padding-bottom-2">
|
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<div class="usa-card__container border-0">
|
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<ol class="guidance-list">
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@@ -72,8 +72,8 @@
|
||||
<p>When a person has questions or needs assistance, reaching out for support may be natural for them. Give direction
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||||
in your texts so your audience understands what to do with the information you provide. Remember, it’s important to
|
||||
repeat consistent and standardized language across texts and programs.</p>
|
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<h3 class="guidance">Be trustworthy</h3>
|
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<ul class="usa-card-group flex-1 flex-wrap">
|
||||
<h3>Be trustworthy</h3>
|
||||
<ul class="usa-card-group flex-1 flex-wrap padding-top-2">
|
||||
<li class="flex-1 width-full height-full padding-bottom-2">
|
||||
<div class="usa-card__container border-0">
|
||||
<ol start="7" class="guidance-list set-two">
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||||
@@ -107,8 +107,8 @@
|
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</ul>
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<p class="text-center">For example, we’ve seen Medicaid programs use trust-markers in renewal texts –</p>
|
||||
|
||||
<h3 class="guidance">Provide helpful auto-responses</h3>
|
||||
<ul class="usa-card-group flex-1 flex-wrap">
|
||||
<h3>Provide helpful auto-responses</h3>
|
||||
<ul class="usa-card-group flex-1 flex-wrap padding-top-2">
|
||||
<li class="flex-1 width-full height-full padding-bottom-2">
|
||||
<div class="usa-card__container border-0">
|
||||
<ol class="guidance-list set-three">
|
||||
@@ -143,23 +143,23 @@
|
||||
|
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{% set card_header = "Harness trusted communication channels" %}
|
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{% set card_contents = [
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Websites",
|
||||
"p_text": "Post banner alerts about texting on your agency website, and link to a press release for more information.
|
||||
Publish apublic texting privacy policy.",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Community organizations",
|
||||
"p_text": "Alert trusted community-based organizations that texts are coming and what they look like. Equip them with
|
||||
fliers, posters, and talking points to spread the word",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "IVR / Call Centers",
|
||||
"p_text": "Consider adding hold message announcements about your texting initiative to further get the word out.",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Websites",
|
||||
"p_text": "Post banner alerts about texting on your agency website, and link to a press release for more information.
|
||||
Publish apublic texting privacy policy.",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Community organizations",
|
||||
"p_text": "Alert trusted community-based organizations that texts are coming and what they look like. Equip them with
|
||||
fliers, posters, and talking points to spread the word",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "IVR / Call Centers",
|
||||
"p_text": "Consider adding hold message announcements about your texting initiative to further get the word out.",
|
||||
},
|
||||
] %}
|
||||
|
||||
{% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
|
||||
@@ -167,20 +167,20 @@
|
||||
|
||||
{% set card_header = "Prepare your team" %}
|
||||
{% set card_contents = [
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Staff",
|
||||
"p_text": "Give all staff a heads-up about texts before and when they are sent.
|
||||
Share talking points on what texts you’re sending, when you’ll start to send them, the phone number they are coming
|
||||
from, and where staff can escalate any issues.",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Case management systems",
|
||||
"p_text": "When it makes sense, include information about texts being sent to specific clients on individual splash
|
||||
pages or
|
||||
within case management notes.",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Staff",
|
||||
"p_text": "Give all staff a heads-up about texts before and when they are sent.
|
||||
Share talking points on what texts you’re sending, when you’ll start to send them, the phone number they are coming
|
||||
from, and where staff can escalate any issues.",
|
||||
},
|
||||
{
|
||||
"image_src": asset_url('img/usa-icons/close.svg'),
|
||||
"card_heading": "Case management systems",
|
||||
"p_text": "When it makes sense, include information about texts being sent to specific clients on individual splash
|
||||
pages or
|
||||
within case management notes.",
|
||||
},
|
||||
] %}
|
||||
{% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
|
||||
endwith %}
|
||||
|
||||
32
app/templates/views/guidance/multiple-languages.html
Normal file
32
app/templates/views/guidance/multiple-languages.html
Normal file
@@ -0,0 +1,32 @@
|
||||
{% extends "base.html" %}
|
||||
|
||||
{% set page_title = "Multiple Languages" %}
|
||||
|
||||
{% block per_page_title %}
|
||||
{{page_title}}
|
||||
{% endblock %}
|
||||
|
||||
{% block content_column_content %}
|
||||
{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
|
||||
<section class="usa-prose">
|
||||
<h1>Text in multiple languages</h1>
|
||||
<p class="usa-intro text-base"> What to know as you plan translated texts.</p>
|
||||
|
||||
<p>
|
||||
Sending messages in recipients’ preferred language demonstrates respect, makes it more likely that recipients will
|
||||
understand and take action on the message, and may be required by your agency or program.
|
||||
</p>
|
||||
|
||||
<p>
|
||||
To send translated messages using Notify.gov you will need two things: a record of your recipients’ preferred
|
||||
language
|
||||
and translation/s of the message template. Notify.gov does not provide translation services.
|
||||
</p>
|
||||
|
||||
<p>
|
||||
As with messages in English, we strongly recommend user testing the translations with people who speak the language
|
||||
to
|
||||
ensure the messages are understandable.
|
||||
</p>
|
||||
</section>
|
||||
{% endblock %}
|
||||
@@ -16,123 +16,54 @@
|
||||
Providing consent and opting out are key ways for text recipients to express their text communication preferences. Discuss your obligation to obtain consent with your legal counsel.
|
||||
</p>
|
||||
<p>
|
||||
If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text me.”) on digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred language for text messages if you expect to <a href="#translate-your-text-messages">translate your text messages</a> in languages other than English.
|
||||
If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text me.”) on
|
||||
digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred
|
||||
language for text messages if you expect to <a href="#translate-your-text-messages">translate your text messages</a> in
|
||||
languages other than English.
|
||||
</p>
|
||||
<div class="tablet:grid-col-6"></div>
|
||||
{% set links = [
|
||||
{
|
||||
"url_link": "https://www.fcc.gov/sites/default/files/tcpa-rules.pdf",
|
||||
"url_text":"Telephone Consumer Protection Act (TCPA)",
|
||||
"p_text": 'The <a href="https://www.fcc.gov/sites/default/files/tcpa-rules.pdf" target="_blank">Telephone Consumer
|
||||
Protection Act (TCPA)</a> (47 USC § 227) is the federal law that impacts how organizations are allowed to communicate
|
||||
in bulk with the public via telephone (including text message or SMS).'
|
||||
},
|
||||
{
|
||||
"url_link":
|
||||
"https://www.federalregister.gov/documents/2021/02/12/2020-29016/government-and-government-contractor-calls-under-the-telephone-consumer-protection-act-of-1991",
|
||||
"url_text":"Telephone Consumer Protection Act of 1991",
|
||||
"p_text": 'The <a
|
||||
href="https://www.federalregister.gov/documents/2021/02/12/2020-29016/government-and-government-contractor-calls-under-the-telephone-consumer-protection-act-of-1991"
|
||||
target="_blank">FCC has ruled</a> that <b>Federal</b> and <b>State</b> programs are exempt from the TCPA and can send
|
||||
text messages to the public without consent if conducting official business. Without explicit mention in the ruling,
|
||||
local governments, phone carriers, or any texting intermediaries might require it.'
|
||||
},
|
||||
{
|
||||
"url_link":
|
||||
"https://docs.google.com/document/d/1Q8shgH9ODs-aD3wiRolGge4kBSTJzMIebj29dNkqK9Q/edit#heading=h.ddk0bn7sfe86",
|
||||
"url_text":"Download and share our overview of the TCPA with your legal counsel",
|
||||
"p_text": 'It provides a baseline
|
||||
interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use case.
|
||||
For additional questions about the enforcement of the TCPA, you can watch <a href="">a recorded training on public
|
||||
benefits texting</a> provided by the FCC.'
|
||||
},
|
||||
] %}
|
||||
<h3>Complying with the Telephone Consumer Protection Act (TCPA)</h3>
|
||||
<ul class="usa-collection usa-collection--condensed">
|
||||
<li class="usa-collection__item">
|
||||
<div class="usa-collection__body">
|
||||
<h4 class="usa-collection__heading">
|
||||
<a
|
||||
class="usa-link"
|
||||
href="https://digital.gov/guides/mobile-principles/?dg"
|
||||
>The eight principles of mobile-friendliness</a
|
||||
>
|
||||
<ul class="usa-collection">
|
||||
{% for item in links %}
|
||||
<li class="usa-collection__item">
|
||||
<div class="usa-collection__body">
|
||||
<h4 class="usa-collection__heading">
|
||||
<a class="usa-link guidance" href="{{ item.url_link }}" target="_blank">{{ item.url_text }}</a>
|
||||
</h4>
|
||||
<ul class="usa-collection__meta" aria-label="More information">
|
||||
<li class="usa-collection__meta-item position-relative">
|
||||
<svg
|
||||
class="usa-icon position-relative bottom-neg-2px"
|
||||
aria-hidden="true"
|
||||
role="img"
|
||||
>
|
||||
<use xlink:href="/assets/img/sprite.svg#public"></use>
|
||||
</svg>
|
||||
Digital.gov
|
||||
</li>
|
||||
</ul>
|
||||
<p class="usa-collection__description">
|
||||
{{item.p_text |safe}}
|
||||
</p>
|
||||
</div>
|
||||
</li>
|
||||
<li class="usa-collection__item">
|
||||
<div class="usa-collection__body">
|
||||
<h4 class="usa-collection__heading">
|
||||
<a
|
||||
class="usa-link"
|
||||
href="https://designsystem.digital.gov/maturity-model/"
|
||||
>The USWDS maturity model</a
|
||||
>
|
||||
</h4>
|
||||
<ul class="usa-collection__meta" aria-label="More information">
|
||||
<li class="usa-collection__meta-item position-relative">
|
||||
<svg
|
||||
class="usa-icon position-relative bottom-neg-2px"
|
||||
aria-hidden="true"
|
||||
role="img"
|
||||
>
|
||||
<use xlink:href="/assets/img/sprite.svg#public"></use>
|
||||
</svg>
|
||||
U.S. Web Design System
|
||||
</li>
|
||||
</ul>
|
||||
</div>
|
||||
</li>
|
||||
<li class="usa-collection__item">
|
||||
<div class="usa-collection__body">
|
||||
<h4 class="usa-collection__heading">
|
||||
<a class="usa-link" href="#">A news item that’s on our own site</a>
|
||||
</h4>
|
||||
</div>
|
||||
</li>
|
||||
<li class="usa-collection__item">
|
||||
<div class="usa-collection__body">
|
||||
<h4 class="usa-collection__heading">
|
||||
<a
|
||||
class="usa-link"
|
||||
href="https://18f.gsa.gov/2020/11/24/the-key-role-of-product-owners-in-federated-data-projects/"
|
||||
>The key role of product owners in federated data projects</a
|
||||
>
|
||||
</h4>
|
||||
<ul class="usa-collection__meta" aria-label="More information">
|
||||
<li class="usa-collection__meta-item position-relative">
|
||||
<svg
|
||||
class="usa-icon position-relative bottom-neg-2px"
|
||||
aria-hidden="true"
|
||||
role="img"
|
||||
>
|
||||
<use xlink:href="/assets/img/sprite.svg#public"></use>
|
||||
</svg>
|
||||
18F
|
||||
</li>
|
||||
</ul>
|
||||
</div>
|
||||
</li>
|
||||
<li class="usa-collection__item">
|
||||
<div class="usa-collection__body">
|
||||
<h4 class="usa-collection__heading">
|
||||
<a
|
||||
class="usa-link"
|
||||
href="https://trumpadministration.archives.performance.gov/September-2020-Updates-Show-Progress/"
|
||||
>Progress on Cross-Agency Priority (CAP) goals and Agency Priority
|
||||
Goals (APGs)</a
|
||||
>
|
||||
</h4>
|
||||
<ul class="usa-collection__meta" aria-label="More information">
|
||||
<li class="usa-collection__meta-item position-relative">
|
||||
<svg
|
||||
class="usa-icon position-relative bottom-neg-2px"
|
||||
aria-hidden="true"
|
||||
role="img"
|
||||
>
|
||||
<use xlink:href="/assets/img/sprite.svg#public"></use>
|
||||
</svg>
|
||||
Performance.gov
|
||||
</li>
|
||||
</ul>
|
||||
</div>
|
||||
</li>
|
||||
</li>
|
||||
{% endfor %}
|
||||
</ul>
|
||||
<p>
|
||||
The <a href="https://www.fcc.gov/sites/default/files/tcpa-rules.pdf" target="_blank">Telephone Consumer Protection Act (TCPA)</a> (47 USC § 227) is the federal law that impacts how organizations are allowed to communicate in bulk with the public via telephone (including text message or SMS).
|
||||
</p>
|
||||
|
||||
<p>
|
||||
The <a href="https://www.federalregister.gov/documents/2021/02/12/2020-29016/government-and-government-contractor-calls-under-the-telephone-consumer-protection-act-of-1991" target="_blank">FCC has ruled</a> that <b>Federal</b> and <b>State</b> programs are exempt from the TCPA and can send text messages to the public without consent if conducting official business. Without explicit mention in the ruling, local governments, phone carriers, or any texting intermediaries might require it.
|
||||
</p>
|
||||
|
||||
<p>
|
||||
<a href="https://docs.google.com/document/d/1Q8shgH9ODs-aD3wiRolGge4kBSTJzMIebj29dNkqK9Q/edit#heading=h.ddk0bn7sfe86" target="_blank">Download and share our overview of the TCPA with your legal counsel</a>. It provides a baseline interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use case. For additional questions about the enforcement of the TCPA, you can watch <a href="">a recorded training on public benefits texting</a> provided by the FCC.
|
||||
</p>
|
||||
<h3>Opting out</h3>
|
||||
<p>
|
||||
There is no policy requirement for senders to communicate opt-out options, but <a href="https://docs.google.com/document/d/1JgH4kKyVfnwh76tBCXjSvOtFk-6xeGVrs141_uAQ210/edit#heading=h.3zv95inge648" target="_blank"> including instructions in introductory and/or auto-response texts </a> on how to opt out and opt back in are effective ways to establish trust with your audience.
|
||||
|
||||
@@ -1,7 +1,7 @@
|
||||
{% extends "base.html" %}
|
||||
{% from "components/guidance/circle_number.html" import circle_number %}
|
||||
|
||||
{% set page_title = "Establish Trust" %}
|
||||
{% set page_title = "Write For Action" %}
|
||||
|
||||
{% block per_page_title %}
|
||||
{{page_title}}
|
||||
@@ -35,38 +35,25 @@
|
||||
<li>Use a neutral, direct, and professional tone. This works better than a friendly or overly casual tone.</li>
|
||||
</ul>
|
||||
<h2>Build conditions for action</h2>
|
||||
<ul>
|
||||
<li>Clearly state the information and the response you want the recipient to take.</li>
|
||||
<li>Point directly to where the action can be completed, not to more information.</li>
|
||||
<li>Make sure the action can be completed via mobile phone, like calling a person or going to a mobile-friendly URL.
|
||||
</li>
|
||||
<li>
|
||||
Include at least two options for a recipient to take action. Some recipients may be more comfortable talking
|
||||
directly
|
||||
to a person, while others may prefer a web-based experience.
|
||||
</li>
|
||||
<li>Consider clearly explaining any consequences if the desired action is not completed.</li>
|
||||
</ul>
|
||||
<ol>
|
||||
|
||||
</ol>
|
||||
|
||||
<p>For example, getting a person to update their mailing address:</p>
|
||||
<ul class="usa-card-group flex-1 flex-wrap">
|
||||
<ul class="usa-card-group flex-1 flex-wrap padding-top-2">
|
||||
<li class="flex-1 width-full height-full padding-bottom-2">
|
||||
<div class="usa-card__container border-0">
|
||||
<ol class="guidance-list">
|
||||
<li><b>Introduce yourself</b> – Give people time to get to know your texting communications before you need
|
||||
direct
|
||||
action from them</li>
|
||||
<li><b>Phone number</b> – Note the sending phone number your texts will come from</li>
|
||||
<li><b>Text types</b> – Be clear on the types of texts you intend to send, how often, and why they matter</li>
|
||||
<li><b>Privacy policy</b>– For example, state that you will not collect personal information, including the
|
||||
types of
|
||||
information you will never ask for</li>
|
||||
<li><b>Places to verif</b>y – Include a phone number, website, or human where people can verify that the texts
|
||||
are
|
||||
coming from you</li>
|
||||
<li><b>Opt out</b> – Provide opt-out instructions and a disclaimer for the potential cost of receiving the
|
||||
text
|
||||
<li>Clearly state the information and the response you want the recipient to take.</li>
|
||||
<li>Point directly to where the action can be completed, not to more information.</li>
|
||||
<li>Make sure the action can be completed via mobile phone, like calling a person or going to a mobile-friendly URL.
|
||||
</li>
|
||||
<li>
|
||||
Include at least two options for a recipient to take action. Some recipients may be more comfortable talking
|
||||
directly
|
||||
to a person, while others may prefer a web-based experience.
|
||||
</li>
|
||||
<li>Consider clearly explaining any consequences if the desired action is not completed.</li>
|
||||
</ol>
|
||||
</div>
|
||||
</li>
|
||||
@@ -75,23 +62,12 @@
|
||||
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
||||
<div class="position-absolute flex text-cener padding-5 padding-top-8">
|
||||
<p class="text-center">Write an introductory text before you start sending messages:</p>
|
||||
<p class="text-center">Department of Social Services: Welcome to text updates from the {{ circle_number(1) }}
|
||||
<b>State Department of Social Services.</b>{{ circle_number(2) }}<b>We’ll always text you from this
|
||||
number,</b> save us to your contact list. Our goal is to {{ circle_number(3) }} <b>keep you up to date on
|
||||
your account status.</b> {{ circle_number(4) }} <b>We will never ask for personal details in a text.</b>
|
||||
{{ circle_number(5) }} If you have questions about how we protect your privacy, see
|
||||
state.gov/privacy. <br />{{circle_number(6) }}<b>Reply STOP to stop.</b>
|
||||
<p class="text-center">{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has attempted to send you an update about your claim, but the mail was returned. {{circle_number(2) }}Please go to https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and click “My Account Information” to verify that your address is correct. If you are having difficulty logging in, {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the mail again in 14 days.{{circle_number(6) }}
|
||||
</p>
|
||||
</div>
|
||||
</div>
|
||||
</li>
|
||||
</ul>
|
||||
<p>
|
||||
State Medicare Agency: Hello, MEDICARE has attempted to send you an update about your claim, but the mail was
|
||||
returned. Please go to https://www.medicare.gov/account/login?utm_source=TEXT, log in to your account, and click “My
|
||||
Account Information” to verify that your address is correct. If you are having difficulty logging in, call
|
||||
1-800-MEDICARE for assistance. We will attempt to send the mail again in 14 days.
|
||||
</p>
|
||||
<h2>What provoking action looks like</h2>
|
||||
<p>Feeling a sense of ownership can influence behavior.<br>
|
||||
Example – <b>Don't miss this chance to get free internet</b> or $30 per month off your internet bill.</p>
|
||||
|
||||
@@ -33,6 +33,7 @@ EXCLUDED_ENDPOINTS = tuple(
|
||||
"archive_service",
|
||||
"archive_user",
|
||||
"begin_tour",
|
||||
"benchmark_performance",
|
||||
"billing_details",
|
||||
"callbacks",
|
||||
"cancel_invited_org_user",
|
||||
|
||||
Reference in New Issue
Block a user