diff --git a/app/assets/sass/uswds/_uswds-theme-custom-styles.scss b/app/assets/sass/uswds/_uswds-theme-custom-styles.scss
index 6b33112ee..c9c352606 100644
--- a/app/assets/sass/uswds/_uswds-theme-custom-styles.scss
+++ b/app/assets/sass/uswds/_uswds-theme-custom-styles.scss
@@ -676,10 +676,6 @@ details form {
margin-top: 0;
}
-h3.guidance {
- margin-bottom: 1rem;
-}
-
ol.guidance-list {
counter-reset: item;
list-style-type: none;
@@ -724,3 +720,18 @@ li.guidance {
div.guidance {
height: 400px
}
+
+a.usa-link.guidance::after {
+ content: "";
+ display: inline-block;
+ width: 1.06rem;
+ height: 1.06rem;
+ background-color: currentColor;
+ -webkit-mask-image: url('../img/usa-icons/launch.svg');
+ mask-image: url('../img/usa-icons/launch.svg');
+ -webkit-mask-size: 1.06rem 1.06rem;
+ mask-size: 1.06rem 1.06rem;
+ mask-repeat: no-repeat;
+ vertical-align: text-bottom;
+ margin-left: 0.2em;
+}
diff --git a/app/main/views/index.py b/app/main/views/index.py
index 5289e8f81..e59170aa5 100644
--- a/app/main/views/index.py
+++ b/app/main/views/index.py
@@ -224,7 +224,6 @@ def write_for_action():
return render_template(
"views/guidance/write-for-action.html",
navigation_links=guidance_nav(),
- title="Write For Action",
)
@@ -232,9 +231,17 @@ def write_for_action():
@user_is_logged_in
def multiple_languages():
return render_template(
- "views/guidance/index.html",
+ "views/guidance/multiple-languages.html",
+ navigation_links=guidance_nav(),
+ )
+
+
+@main.route("/guidance/benchmark-performance")
+@user_is_logged_in
+def benchmark_performance():
+ return render_template(
+ "views/guidance/benchmark-performance.html",
navigation_links=guidance_nav(),
- title="Multiple Languages",
)
diff --git a/app/main/views/sub_navigation_dictionaries.py b/app/main/views/sub_navigation_dictionaries.py
index d49f415f1..3a2306a61 100644
--- a/app/main/views/sub_navigation_dictionaries.py
+++ b/app/main/views/sub_navigation_dictionaries.py
@@ -96,4 +96,8 @@ def guidance_nav():
"name": "Multiple languages",
"link": "main.multiple_languages",
},
+ {
+ "name": "Benchmark Performance",
+ "link": "main.benchmark_performance",
+ },
]
diff --git a/app/templates/views/guidance/benchmark-performance.html b/app/templates/views/guidance/benchmark-performance.html
new file mode 100644
index 000000000..d5766297a
--- /dev/null
+++ b/app/templates/views/guidance/benchmark-performance.html
@@ -0,0 +1,181 @@
+{% extends "base.html" %}
+
+{% set page_title = "Multiple Languages" %}
+
+{% block per_page_title %}
+{{page_title}}
+{% endblock %}
+
+{% block content_column_content %}
+{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+ Learn how effective your texting program can be.
+ Several factors determine a messaging campaign’s success, but the performance of previous projects can help set
+ expectations. Get to know what other government texting initiatives have done as a way to benchmark your own
+ performance.
+
+ When the Center on Budget and Policy Priorities studied WIC, they found key learnings about the quantity of messages
+ delivered, how people engage with messages, and how they take action.
+ Benchmark: 80% of texts are successfully delivered
+ You may discover that some numbers are temporarily or permanently unavailable due to service being discontinued,
+ numbers changing, or being a landline.
+ Benchmark: Engagement rates with texts ranged from 17% to 26%
+ The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind of
+ action
+ taken due to a text, including replying “STOP” to prevent future texts.
+ Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%
+ Requesting appointments is a specific type of engagement. Provide a phone number or link to an online appointment
+ request form.
+
+ The Code for America’s Texting Playbook reported specific learnings around appointment reminders, completing
+ document submission, and maintenance reminders.
+ Benchmark: Clients were 79% more likely to keep their appointment after receiving a text
+ reminder. You will likely see more completed appointments. Benchmark: Clients were 55% more likely to complete an interview after receiving an interview
+ reminder You will likely see more completed interviews.
+ Benchmark: Clients were 6% more likely to complete document submission after receiving a customized list of required
+ documents via text
+ To encourage response, provide a custom list of the needed documents and information about how to submit them. Benchmark: Text reminders improved case maintenance rates by 21% You may see less turnover in your case rates.Measuring performance with benchmarking
+ What other texting studies have found
+ Message delivery
+ Engagement
+ Appointment requests
+ Appointment reminders
+ Document submission
+ Reminders
+
To reinforce legitimacy, include these key messages in your outreach:
+To reinforce legitimacy, include these key messages in your outreach:
-When a person has questions or needs assistance, reaching out for support may be natural for them. Give direction in your texts so your audience understands what to do with the information you provide. Remember, it’s important to repeat consistent and standardized language across texts and programs.
-For example, we’ve seen Medicaid programs use trust-markers in renewal texts –
-What to know as you plan translated texts.
+ ++ Sending messages in recipients’ preferred language demonstrates respect, makes it more likely that recipients will + understand and take action on the message, and may be required by your agency or program. +
+ ++ To send translated messages using Notify.gov you will need two things: a record of your recipients’ preferred + language + and translation/s of the message template. Notify.gov does not provide translation services. +
+ ++ As with messages in English, we strongly recommend user testing the translations with people who speak the language + to + ensure the messages are understandable. +
+- If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text me.”) on digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred language for text messages if you expect to translate your text messages in languages other than English. + If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text me.”) on + digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred + language for text messages if you expect to translate your text messages in + languages other than English.
- + {% set links = [ + { + "url_link": "https://www.fcc.gov/sites/default/files/tcpa-rules.pdf", + "url_text":"Telephone Consumer Protection Act (TCPA)", + "p_text": 'The Telephone Consumer + Protection Act (TCPA) (47 USC § 227) is the federal law that impacts how organizations are allowed to communicate + in bulk with the public via telephone (including text message or SMS).' + }, + { + "url_link": + "https://www.federalregister.gov/documents/2021/02/12/2020-29016/government-and-government-contractor-calls-under-the-telephone-consumer-protection-act-of-1991", + "url_text":"Telephone Consumer Protection Act of 1991", + "p_text": 'The FCC has ruled that Federal and State programs are exempt from the TCPA and can send + text messages to the public without consent if conducting official business. Without explicit mention in the ruling, + local governments, phone carriers, or any texting intermediaries might require it.' + }, + { + "url_link": + "https://docs.google.com/document/d/1Q8shgH9ODs-aD3wiRolGge4kBSTJzMIebj29dNkqK9Q/edit#heading=h.ddk0bn7sfe86", + "url_text":"Download and share our overview of the TCPA with your legal counsel", + "p_text": 'It provides a baseline + interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use case. + For additional questions about the enforcement of the TCPA, you can watch a recorded training on public + benefits texting provided by the FCC.' + }, + ] %}+ {{item.p_text |safe}} +
- The Telephone Consumer Protection Act (TCPA) (47 USC § 227) is the federal law that impacts how organizations are allowed to communicate in bulk with the public via telephone (including text message or SMS). -
- -- The FCC has ruled that Federal and State programs are exempt from the TCPA and can send text messages to the public without consent if conducting official business. Without explicit mention in the ruling, local governments, phone carriers, or any texting intermediaries might require it. -
- -- Download and share our overview of the TCPA with your legal counsel. It provides a baseline interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use case. For additional questions about the enforcement of the TCPA, you can watch a recorded training on public benefits texting provided by the FCC. -
There is no policy requirement for senders to communicate opt-out options, but including instructions in introductory and/or auto-response texts on how to opt out and opt back in are effective ways to establish trust with your audience. diff --git a/app/templates/views/guidance/write-for-action.html b/app/templates/views/guidance/write-for-action.html index e5e6fd0ac..2165233a8 100644 --- a/app/templates/views/guidance/write-for-action.html +++ b/app/templates/views/guidance/write-for-action.html @@ -1,7 +1,7 @@ {% extends "base.html" %} {% from "components/guidance/circle_number.html" import circle_number %} -{% set page_title = "Establish Trust" %} +{% set page_title = "Write For Action" %} {% block per_page_title %} {{page_title}} @@ -35,38 +35,25 @@
For example, getting a person to update their mailing address:
-Write an introductory text before you start sending messages:
-Department of Social Services: Welcome to text updates from the {{ circle_number(1) }}
- State Department of Social Services.{{ circle_number(2) }}We’ll always text you from this
- number, save us to your contact list. Our goal is to {{ circle_number(3) }} keep you up to date on
- your account status. {{ circle_number(4) }} We will never ask for personal details in a text.
- {{ circle_number(5) }} If you have questions about how we protect your privacy, see
- state.gov/privacy.
{{circle_number(6) }}Reply STOP to stop.
+
{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has attempted to send you an update about your claim, but the mail was returned. {{circle_number(2) }}Please go to https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and click “My Account Information” to verify that your address is correct. If you are having difficulty logging in, {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the mail again in 14 days.{{circle_number(6) }}
- State Medicare Agency: Hello, MEDICARE has attempted to send you an update about your claim, but the mail was - returned. Please go to https://www.medicare.gov/account/login?utm_source=TEXT, log in to your account, and click “My - Account Information” to verify that your address is correct. If you are having difficulty logging in, call - 1-800-MEDICARE for assistance. We will attempt to send the mail again in 14 days. -
Feeling a sense of ownership can influence behavior.
Example – Don't miss this chance to get free internet or $30 per month off your internet bill.