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Tim Lowden
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### The Public Benefits Studio
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The Public Benefits Studio is a team inside of GSA’s Technology
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Transformation Services (TTS), home to innovative programs like 18F and
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Login.gov. We collaborate **with benefits programs to develop shared
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technology tools and best practices that reduce the burden of navigating
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government programs for low income individuals and families.**
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We’re a cross-functional team of technologists with specialized
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experience working across public benefits programs like Medicaid, SNAP,
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and unemployment insurance.
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### WHAT WE’RE CURRENTLY EXPLORING
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<table>
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<colgroup>
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<col style="width: 40%" />
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<col style="width: 59%" />
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</colgroup>
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<tbody>
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<tr class="odd">
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<td><p><strong>SMS & multichannel notifications</strong></p>
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<p>Helping individuals and families stay better informed of actions they
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need to take related to benefits, such as reminders for upcoming
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appointments and enrolling in or recertifying their benefits.</p></td>
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<td>According to Pew Research, 97% of US adults with an income of less
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than $30,000 have a cellphone, and there have already been <a
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href="https://bdtrust.org/nudging-benefits-access-in-the-right-direction/"><u>successful
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pilots</u></a> to supplement traditional notification channels with SMS
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that both decreased re-enrollment churn and saved the administering
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agency money.</td>
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</tr>
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</tbody>
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</table>
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OUR FIRST BET: US Notify
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<table>
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<colgroup>
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<col style="width: 67%" />
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<col style="width: 32%" />
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</colgroup>
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<tbody>
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<tr class="odd">
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<td><h3 id="section"><img src="https://user-images.githubusercontent.com/6556888/200647299-b991a5ed-ecf4-4d74-b238-f3def9bd1503.png"
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style="width:4.63788in;height:3.75964in" /></h3></td>
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<td><h3 id="create-custom-content">Create custom content</h3>
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<p>No technical knowledge needed to create direct, actionable
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messages.</p>
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<h3 id="send-bulk-messages">Send bulk messages </h3>
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<p>Upload a .csv file with necessary information and Notify sends
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messages customized to each recipient</p>
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<h3 id="see-how-messages-perform">See how messages perform</h3>
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<p>Track how many messages you’ve sent and monitor successful delivery
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rates</p></td>
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</tr>
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</tbody>
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</table>
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**US Notify** will be a federally-run shared service allowing staff to
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send thousands of customized-to-the-user text messages per year at
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little-to-no-cost. The easy interface requires no technical expertise to
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use and the setup process takes only ten minutes.
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### WHERE WE’RE AT
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**We’re in the early stages of assessing this product’s market fit and
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targeting to pilot** this shared service with at least 3 partners in
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spring of 2023. Following our first pilot, we intend to scale by adding
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additional features based on partner needs.
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| | | |
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|-------------------------------------------------------------------------|---------------------------------------------------------------------------|---------------------------------------------------------------------------------|
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| **Pilot Launch Features** | **Priority Future Features** | **Possible Future Features** |
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| Bulk, individually customizable SMS sending via web UI | SMS sending via API integration | Email sending via UI and API |
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| Organization permissions settings for various team members to edit/send | Single-level decision bidirectionality (e.g. reply “YES” if, or “NO” if…) | Multiple-level decision bidirectionality (greater than one layer decision-tree) |
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| Reusable message templates | Self-service account creation | Open-text reply bidirectionality (rather than reply yes or no, 1 or 2, etc.) |
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| Message send/failure analytics | Application status page | Multilingual interface and content library options |
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| 7-day records deletion | Scheduled send option | Recurring scheduled send |
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### OPPORTUNITIES TO GET INVOLVED
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To get involved, email us with the following in the subject line!
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1. **Request a Studio introduction and/or a Notify demo:** Request an
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introductory call to
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talk about our product, near term goals, and ways to get involved.
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2. **Provide feedback about Notify:** If you're a potential product
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user, set up an individual feedback session to help us fortify our
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tool and talk through potential set-up considerations from your
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vantage point.
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3. **Sign up to pilot Notify:** Already think this might be the tool
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for you? We’re looking for benefit-administering partners to
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co-design a pilot program to test US Notify for specific use cases.
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Early adopters will have wrap-around set-up support from the Studio
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and an opportunity to shape the future of this product.
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