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+### The Public Benefits Studio
+
+The Public Benefits Studio is a team inside of GSA’s Technology
+Transformation Services (TTS), home to innovative programs like 18F and
+Login.gov. We collaborate **with benefits programs to develop shared
+technology tools and best practices that reduce the burden of navigating
+government programs for low income individuals and families.**  
+
+
+We’re a cross-functional team of technologists with specialized
+experience working across public benefits programs like Medicaid, SNAP,
+and unemployment insurance.
+
+### WHAT WE’RE CURRENTLY EXPLORING
+
+<table>
+<colgroup>
+<col style="width: 40%" />
+<col style="width: 59%" />
+</colgroup>
+<tbody>
+<tr class="odd">
+<td><p><strong>SMS &amp; multichannel notifications</strong></p>
+<p>Helping individuals and families stay better informed of actions they
+need to take related to benefits, such as reminders for upcoming
+appointments and enrolling in or recertifying their benefits.</p></td>
+<td>According to Pew Research, 97% of US adults with an income of less
+than $30,000 have a cellphone, and there have already been <a
+href="https://bdtrust.org/nudging-benefits-access-in-the-right-direction/"><u>successful
+pilots</u></a> to supplement traditional notification channels with SMS
+that both decreased re-enrollment churn and saved the administering
+agency money.</td>
+</tr>
+</tbody>
+</table>
+
+OUR FIRST BET: US Notify
+
+<table>
+<colgroup>
+<col style="width: 67%" />
+<col style="width: 32%" />
+</colgroup>
+<tbody>
+<tr class="odd">
+<td><h3 id="section"><img src="https://user-images.githubusercontent.com/6556888/200647299-b991a5ed-ecf4-4d74-b238-f3def9bd1503.png"
+style="width:4.63788in;height:3.75964in" /></h3></td>
+<td><h3 id="create-custom-content">Create custom content</h3>
+<p>No technical knowledge needed to create direct, actionable
+messages.</p>
+<h3 id="send-bulk-messages">Send bulk messages </h3>
+<p>Upload a .csv file with necessary information and Notify sends
+messages customized to each recipient</p>
+<h3 id="see-how-messages-perform">See how messages perform</h3>
+<p>Track how many messages you’ve sent and monitor successful delivery
+rates</p></td>
+</tr>
+</tbody>
+</table>
+
+**US Notify** will be a federally-run shared service allowing staff to
+send thousands of customized-to-the-user text messages per year at
+little-to-no-cost. The easy interface requires no technical expertise to
+use and the setup process takes only ten minutes.
+
+### WHERE WE’RE AT
+
+**We’re in the early stages of assessing this product’s market fit and
+targeting to pilot** this shared service with at least 3 partners in
+spring of 2023. Following our first pilot, we intend to scale by adding
+additional features based on partner needs.
+
+|                                                                         |                                                                           |                                                                                 |
+|-------------------------------------------------------------------------|---------------------------------------------------------------------------|---------------------------------------------------------------------------------|
+| **Pilot Launch Features**                                               | **Priority Future Features**                                              | **Possible Future Features**                                                    |
+| Bulk, individually customizable SMS sending via web UI                  | SMS sending via API integration                                           | Email sending via UI and API                                                    |
+| Organization permissions settings for various team members to edit/send | Single-level decision bidirectionality (e.g. reply “YES” if, or “NO” if…) | Multiple-level decision bidirectionality (greater than one layer decision-tree) |
+| Reusable message templates                                              | Self-service account creation                                             | Open-text reply bidirectionality (rather than reply yes or no, 1 or 2, etc.)    |
+| Message send/failure analytics                                          | Application status page                                                   | Multilingual interface and content library options                              |
+| 7-day records deletion                                                  | Scheduled send option                                                     | Recurring scheduled send                                                        |
+
+###  OPPORTUNITIES TO GET INVOLVED
+
+To get involved, email us with the following in the subject line!
+
+1.  **Request a Studio introduction and/or a Notify demo:** Request an
+    introductory call to  
+    talk about our product, near term goals, and ways to get involved.
+
+2.  **Provide feedback about Notify:** If you're a potential product
+    user, set up an individual feedback session to help us fortify our
+    tool and talk through potential set-up considerations from your
+    vantage point.
+
+3.  **Sign up to pilot Notify:** Already think this might be the tool
+    for you? We’re looking for benefit-administering partners to
+    co-design a pilot program to test US Notify for specific use cases.
+    Early adopters will have wrap-around set-up support from the Studio
+    and an opportunity to shape the future of this product.