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### The Public Benefits Studio
The Public Benefits Studio is a team inside of GSA’s Technology
Transformation Services (TTS), home to innovative programs like 18F and
Login.gov. We collaborate **with benefits programs to develop shared
technology tools and best practices that reduce the burden of navigating
government programs for low income individuals and families.**
We’re a cross-functional team of technologists with specialized
experience working across public benefits programs like Medicaid, SNAP,
and unemployment insurance.
### WHAT WE’RE CURRENTLY EXPLORING
<table>
<colgroup>
<col style="width: 40%" />
<col style="width: 59%" />
</colgroup>
<tbody>
<tr class="odd">
<td><p><strong>SMS &amp; multichannel notifications</strong></p>
<p>Helping individuals and families stay better informed of actions they
need to take related to benefits, such as reminders for upcoming
appointments and enrolling in or recertifying their benefits.</p></td>
<td>According to Pew Research, 97% of US adults with an income of less
than $30,000 have a cellphone, and there have already been <a
href="https://bdtrust.org/nudging-benefits-access-in-the-right-direction/"><u>successful
pilots</u></a> to supplement traditional notification channels with SMS
that both decreased re-enrollment churn and saved the administering
agency money.</td>
</tr>
</tbody>
</table>
OUR FIRST BET: US Notify
<table>
<colgroup>
<col style="width: 67%" />
<col style="width: 32%" />
</colgroup>
<tbody>
<tr class="odd">
<td><h3 id="section"><img src="https://user-images.githubusercontent.com/6556888/200647299-b991a5ed-ecf4-4d74-b238-f3def9bd1503.png"
style="width:4.63788in;height:3.75964in" /></h3></td>
<td><h3 id="create-custom-content">Create custom content</h3>
<p>No technical knowledge needed to create direct, actionable
messages.</p>
<h3 id="send-bulk-messages">Send bulk messages </h3>
<p>Upload a .csv file with necessary information and Notify sends
messages customized to each recipient</p>
<h3 id="see-how-messages-perform">See how messages perform</h3>
<p>Track how many messages you’ve sent and monitor successful delivery
rates</p></td>
</tr>
</tbody>
</table>
**US Notify** will be a federally-run shared service allowing staff to
send thousands of customized-to-the-user text messages per year at
little-to-no-cost. The easy interface requires no technical expertise to
use and the setup process takes only ten minutes.
### WHERE WE’RE AT
**We’re in the early stages of assessing this product’s market fit and
targeting to pilot** this shared service with at least 3 partners in
spring of 2023. Following our first pilot, we intend to scale by adding
additional features based on partner needs.
| | | |
|-------------------------------------------------------------------------|---------------------------------------------------------------------------|---------------------------------------------------------------------------------|
| **Pilot Launch Features** | **Priority Future Features** | **Possible Future Features** |
| Bulk, individually customizable SMS sending via web UI | SMS sending via API integration | Email sending via UI and API |
| Organization permissions settings for various team members to edit/send | Single-level decision bidirectionality (e.g. reply “YES” if, or “NO” if…) | Multiple-level decision bidirectionality (greater than one layer decision-tree) |
| Reusable message templates | Self-service account creation | Open-text reply bidirectionality (rather than reply yes or no, 1 or 2, etc.) |
| Message send/failure analytics | Application status page | Multilingual interface and content library options |
| 7-day records deletion | Scheduled send option | Recurring scheduled send |
### OPPORTUNITIES TO GET INVOLVED
To get involved, email us with the following in the subject line!
1. **Request a Studio introduction and/or a Notify demo:** Request an
introductory call to
talk about our product, near term goals, and ways to get involved.
2. **Provide feedback about Notify:** If you're a potential product
user, set up an individual feedback session to help us fortify our
tool and talk through potential set-up considerations from your
vantage point.
3. **Sign up to pilot Notify:** Already think this might be the tool
for you? We’re looking for benefit-administering partners to
co-design a pilot program to test US Notify for specific use cases.
Early adopters will have wrap-around set-up support from the Studio
and an opportunity to shape the future of this product.