Merge pull request #185 from GSA/tdlowden-patch-1

Create notify-pilot-flyer.md
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Steven Reilly
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## Contributing
As stated in [CONTRIBUTING.md](CONTRIBUTING.md), all contributions to this project will be released under the CC0 dedication. By submitting a pull request, you are agreeing to comply with this waiver of copyright interest.
## About the TTS Public Benefits Studio
The Public Benefits Studio is a team inside of [GSAs Technology Transformation Services](https://www.gsa.gov/about-us/organization/federal-acquisition-service/technology-transformation-services) (TTS), home to innovative programs like [18F](https://18f.gsa.gov/) and [Login.gov](https://login.gov). We collaborate with benefits programs to develop shared technology tools and best practices that reduce the burden of navigating government programs for low income individuals and families.
Were a cross-functional team of technologists with specialized experience working across public benefits programs like Medicaid, SNAP, and unemployment insurance.
For more information on what we're working on, the Notify tool, and how to get involved with our team, [see our flyer.](https://github.com/GSA/notifications-admin/blob/main/docs/notify-pilot-flyer.md)

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### The Public Benefits Studio
The Public Benefits Studio is a team inside of GSAs Technology
Transformation Services (TTS), home to innovative programs like 18F and
Login.gov. We collaborate **with benefits programs to develop shared
technology tools and best practices that reduce the burden of navigating
government programs for low income individuals and families.**
Were a cross-functional team of technologists with specialized
experience working across public benefits programs like Medicaid, SNAP,
and unemployment insurance.
### WHAT WERE CURRENTLY EXPLORING
<table>
<colgroup>
<col style="width: 40%" />
<col style="width: 59%" />
</colgroup>
<tbody>
<tr class="odd">
<td><p><strong>SMS &amp; multichannel notifications</strong></p>
<p>Helping individuals and families stay better informed of actions they
need to take related to benefits, such as reminders for upcoming
appointments and enrolling in or recertifying their benefits.</p></td>
<td>According to Pew Research, 97% of US adults with an income of less
than $30,000 have a cellphone, and there have already been <a
href="https://bdtrust.org/nudging-benefits-access-in-the-right-direction/"><u>successful
pilots</u></a> to supplement traditional notification channels with SMS
that both decreased re-enrollment churn and saved the administering
agency money.</td>
</tr>
</tbody>
</table>
OUR FIRST BET: US Notify
<table>
<colgroup>
<col style="width: 67%" />
<col style="width: 32%" />
</colgroup>
<tbody>
<tr class="odd">
<td><h3 id="section"><img src="https://user-images.githubusercontent.com/6556888/200647299-b991a5ed-ecf4-4d74-b238-f3def9bd1503.png"
style="width:4.63788in;height:3.75964in" /></h3></td>
<td><h3 id="create-custom-content">Create custom content</h3>
<p>No technical knowledge needed to create direct, actionable
messages.</p>
<h3 id="send-bulk-messages">Send bulk messages </h3>
<p>Upload a .csv file with necessary information and Notify sends
messages customized to each recipient</p>
<h3 id="see-how-messages-perform">See how messages perform</h3>
<p>Track how many messages youve sent and monitor successful delivery
rates</p></td>
</tr>
</tbody>
</table>
**US Notify** will be a federally-run shared service allowing staff to
send thousands of customized-to-the-user text messages per year at
little-to-no-cost. The easy interface requires no technical expertise to
use and the setup process takes only ten minutes.
### WHERE WERE AT
**Were in the early stages of assessing this products market fit and
targeting to pilot** this shared service with at least 3 partners in
spring of 2023. Following our first pilot, we intend to scale by adding
additional features based on partner needs.
| | | |
|-------------------------------------------------------------------------|---------------------------------------------------------------------------|---------------------------------------------------------------------------------|
| **Pilot Launch Features** | **Priority Future Features** | **Possible Future Features** |
| Bulk, individually customizable SMS sending via web UI | SMS sending via API integration | Email sending via UI and API |
| Organization permissions settings for various team members to edit/send | Single-level decision bidirectionality (e.g. reply “YES” if, or “NO” if…) | Multiple-level decision bidirectionality (greater than one layer decision-tree) |
| Reusable message templates | Self-service account creation | Open-text reply bidirectionality (rather than reply yes or no, 1 or 2, etc.) |
| Message send/failure analytics | Application status page | Multilingual interface and content library options |
| 7-day records deletion | Scheduled send option | Recurring scheduled send |
### OPPORTUNITIES TO GET INVOLVED
To get involved, email us at [tts-benefits-studio@gsa.gov](mailto:tts-benefits-studio@gsa.gov) with the following in the subject line!
1. **Request a Studio introduction and/or a Notify demo:** Request an
introductory call to
talk about our product, near term goals, and ways to get involved.
2. **Provide feedback about Notify:** If you're a potential product
user, set up an individual feedback session to help us fortify our
tool and talk through potential set-up considerations from your
vantage point.
3. **Sign up to pilot Notify:** Already think this might be the tool
for you? Were looking for benefit-administering partners to
co-design a pilot program to test US Notify for specific use cases.
Early adopters will have wrap-around set-up support from the Studio
and an opportunity to shape the future of this product.