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Beverly Nguyen
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app/templates/views/guidance/benchmark-performance.html
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181
app/templates/views/guidance/benchmark-performance.html
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{% extends "base.html" %}
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{% set page_title = "Multiple Languages" %}
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{% block per_page_title %}
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{{page_title}}
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{% endblock %}
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{% block content_column_content %}
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Measuring performance with benchmarking</h1>
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<p class="usa-intro text-base">Learn how effective your texting program can be.</p>
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<p>
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Several factors determine a messaging campaign’s success, but the performance of previous projects can help set
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expectations. Get to know what other government texting initiatives have done as a way to benchmark your own
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performance.
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</p>
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<h2>What other texting studies have found</h2>
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<p>
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When the Center on Budget and Policy Priorities studied WIC, they found key learnings about the quantity of messages
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delivered, how people engage with messages, and how they take action.
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</p>
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<h3>Message delivery</h3>
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<p class="text-bold">Benchmark: 80% of texts are successfully delivered</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>
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You may discover that some numbers are temporarily or permanently unavailable due to service being discontinued,
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numbers changing, or being a landline.
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</p>
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<h3>Engagement</h3>
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<p class="text-bold">Benchmark: Engagement rates with texts ranged from 17% to 26%</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>
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The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind of
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action
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taken due to a text, including replying “STOP” to prevent future texts.
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</p>
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<h3>Appointment requests</h3>
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<p class="text-bold">Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>
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Requesting appointments is a specific type of engagement. Provide a phone number or link to an online appointment
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request form.
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</p>
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<p>
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The Code for America’s Texting Playbook reported specific learnings around appointment reminders, completing
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document submission, and maintenance reminders.
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</p>
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<h3>Appointment reminders</h3>
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<p class="text-bold">Benchmark: Clients were 79% more likely to keep their appointment after receiving a text
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reminder.</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>You will likely see more completed appointments.</p>
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<p class="text-bold">Benchmark: Clients were 55% more likely to complete an interview after receiving an interview
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reminder</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>You will likely see more completed interviews.</p>
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<h3>Document submission</h3>
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<p class="text-bold">
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Benchmark: Clients were 6% more likely to complete document submission after receiving a customized list of required
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documents via text
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</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>To encourage response, provide a custom list of the needed documents and information about how to submit them. </p>
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<h3>Reminders</h3>
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<p class="text-bold">Benchmark: Text reminders improved case maintenance rates by 21%</p>
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<svg width="200" height="200" viewBox="0 0 36 36">
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<!-- Background circle -->
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<path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Progress circle -->
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<path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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a 15.9155 15.9155 0 0 1 0 31.831
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a 15.9155 15.9155 0 0 1 0 -31.831" />
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<!-- Percentage Text -->
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<text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
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</svg>
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<caption>this is a placeholder image for now</caption>
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<p>You may see less turnover in your case rates.</p>
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</section>
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{% endblock %}
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