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@@ -71,7 +71,7 @@ def guidance_nav():
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"link": "main.clear_goals",
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},
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{
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"name": "Rules and Regulations",
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"name": "Rules and regulations",
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"link": "main.rules_and_regulations",
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},
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{
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@@ -97,7 +97,7 @@ def guidance_nav():
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"link": "main.multiple_languages",
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},
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{
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"name": "Benchmark Performance",
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"name": "Benchmark performance",
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"link": "main.benchmark_performance",
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},
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]
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@@ -10,7 +10,7 @@
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Measuring performance with benchmarking</h1>
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<p class="usa-intro text-base">Learn how effective your texting program can be.</p>
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<p class="font-sans-lg text-base">Learn how effective your texting program can be.</p>
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<p>
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Several factors determine a messaging campaign’s success, but the performance of previous projects can help set
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@@ -10,7 +10,7 @@
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Establish clear goals</h1>
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<p class="usa-intro text-base">Start with a singular purpose. Make explicit what you want to achieve.</p>
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<p class="font-sans-lg text-base">Start with a singular purpose. Make explicit what you want to achieve.</p>
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<p>Text messaging should be one part of how you communicate with the people you serve, and it is best used to provoke
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action or influence behavior. Therefore, when starting to plan your texting campaign, it’s important to start with
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the end in mind.
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@@ -11,7 +11,7 @@
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Establish Trust</h1>
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<p class="usa-intro text-base">Help your audience anticipate and welcome your texts.</p>
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<p class="font-sans-lg text-base">Help your audience anticipate and welcome your texts.</p>
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<p>
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People are wary of texts they’re not expecting to receive. Before you send your first text, consider how you will
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gain trust with your audience and address any concerns of spam. Seize specific moments to reinforce what your
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@@ -8,7 +8,7 @@ Guidance
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<section class="usa-prose">
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<h1>Guidance</h1>
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<p class="usa-intro text-base">For texting the public</p>
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<p class="font-sans-lg text-base">For texting the public</p>
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<p>Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what text messages can help you achieve and how to approach a thoughtful rollout.
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</p>
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@@ -10,7 +10,7 @@
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Text in multiple languages</h1>
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<p class="usa-intro text-base"> What to know as you plan translated texts.</p>
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<p class="font-sans-lg text-base"> What to know as you plan translated texts.</p>
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<p>
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Sending messages in recipients’ preferred language demonstrates respect, makes it more likely that recipients will
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@@ -10,7 +10,7 @@
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Follow rules & regulations</h1>
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<p class="usa-intro text-base">Understand what is required when texting the public.</p>
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<p class="font-sans-lg text-base">Understand what is required when texting the public.</p>
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<h2>What to know about consent and opting out</h2>
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<p>
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Providing consent and opting out are key ways for text recipients to express their text communication preferences. Discuss your obligation to obtain consent with your legal counsel.
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@@ -11,7 +11,7 @@
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{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
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<section class="usa-prose">
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<h1>Write texts that provoke action</h1>
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<p class="usa-intro text-base"> Help your audience know what to do with the information you send.</p>
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<p class="font-sans-lg text-base"> Help your audience know what to do with the information you send.</p>
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<p>
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When writing a text, focus on the person who is going to receive the message and write it for them. Use plain
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