diff --git a/app/main/views/sub_navigation_dictionaries.py b/app/main/views/sub_navigation_dictionaries.py index 3a2306a61..c3a2b3dd6 100644 --- a/app/main/views/sub_navigation_dictionaries.py +++ b/app/main/views/sub_navigation_dictionaries.py @@ -71,7 +71,7 @@ def guidance_nav(): "link": "main.clear_goals", }, { - "name": "Rules and Regulations", + "name": "Rules and regulations", "link": "main.rules_and_regulations", }, { @@ -97,7 +97,7 @@ def guidance_nav(): "link": "main.multiple_languages", }, { - "name": "Benchmark Performance", + "name": "Benchmark performance", "link": "main.benchmark_performance", }, ] diff --git a/app/templates/views/guidance/benchmark-performance.html b/app/templates/views/guidance/benchmark-performance.html index 5d1eb7e1d..09fc67fe2 100644 --- a/app/templates/views/guidance/benchmark-performance.html +++ b/app/templates/views/guidance/benchmark-performance.html @@ -10,7 +10,7 @@ {% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}

Measuring performance with benchmarking

-

Learn how effective your texting program can be.

+

Learn how effective your texting program can be.

Several factors determine a messaging campaign’s success, but the performance of previous projects can help set diff --git a/app/templates/views/guidance/clear-goals.html b/app/templates/views/guidance/clear-goals.html index 88a1c4160..52203f2c8 100644 --- a/app/templates/views/guidance/clear-goals.html +++ b/app/templates/views/guidance/clear-goals.html @@ -10,7 +10,7 @@ {% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}

Establish clear goals

-

Start with a singular purpose. Make explicit what you want to achieve.

+

Start with a singular purpose. Make explicit what you want to achieve.

Text messaging should be one part of how you communicate with the people you serve, and it is best used to provoke action or influence behavior. Therefore, when starting to plan your texting campaign, it’s important to start with the end in mind. diff --git a/app/templates/views/guidance/establish-trust.html b/app/templates/views/guidance/establish-trust.html index 7ff61d15e..aa0958abf 100644 --- a/app/templates/views/guidance/establish-trust.html +++ b/app/templates/views/guidance/establish-trust.html @@ -11,7 +11,7 @@ {% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}

Establish Trust

-

Help your audience anticipate and welcome your texts.

+

Help your audience anticipate and welcome your texts.

People are wary of texts they’re not expecting to receive. Before you send your first text, consider how you will gain trust with your audience and address any concerns of spam. Seize specific moments to reinforce what your diff --git a/app/templates/views/guidance/guidance.html b/app/templates/views/guidance/guidance.html index 4c08e1964..68fb810b1 100644 --- a/app/templates/views/guidance/guidance.html +++ b/app/templates/views/guidance/guidance.html @@ -8,7 +8,7 @@ Guidance

Guidance

-

For texting the public

+

For texting the public

Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what text messages can help you achieve and how to approach a thoughtful rollout.

diff --git a/app/templates/views/guidance/multiple-languages.html b/app/templates/views/guidance/multiple-languages.html index 62a7eb2df..669bb9bba 100644 --- a/app/templates/views/guidance/multiple-languages.html +++ b/app/templates/views/guidance/multiple-languages.html @@ -10,7 +10,7 @@ {% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}

Text in multiple languages

-

What to know as you plan translated texts.

+

What to know as you plan translated texts.

Sending messages in recipients’ preferred language demonstrates respect, makes it more likely that recipients will diff --git a/app/templates/views/guidance/rules-and-regulations.html b/app/templates/views/guidance/rules-and-regulations.html index 233c17938..565a02339 100644 --- a/app/templates/views/guidance/rules-and-regulations.html +++ b/app/templates/views/guidance/rules-and-regulations.html @@ -10,7 +10,7 @@ {% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}

Follow rules & regulations

-

Understand what is required when texting the public.

+

Understand what is required when texting the public.

What to know about consent and opting out

Providing consent and opting out are key ways for text recipients to express their text communication preferences. Discuss your obligation to obtain consent with your legal counsel. diff --git a/app/templates/views/guidance/write-for-action.html b/app/templates/views/guidance/write-for-action.html index c43e91417..2712a6d91 100644 --- a/app/templates/views/guidance/write-for-action.html +++ b/app/templates/views/guidance/write-for-action.html @@ -11,7 +11,7 @@ {% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}

Write texts that provoke action

-

Help your audience know what to do with the information you send.

+

Help your audience know what to do with the information you send.

When writing a text, focus on the person who is going to receive the message and write it for them. Use plain