fix non-gsm error message

Use `it`/`they` depending on how many different characters you've used
Also don't wrap the message with quotes, as it looks confusing and
potentialy implies that you can't use apostrophes

app/main/validators.py

@@ -58,7 +58,8 @@ class OnlyGSMCharacters:
         non_gsm_characters = sorted(list(get_non_gsm_compatible_characters(field.data)))
         if non_gsm_characters:
             raise ValidationError(
-                'You can’t use {} in text messages. They won’t show up properly on everyone’s phones.'.format(
-                    formatted_list(non_gsm_characters, conjunction='or')
+                'You can’t use {} in text messages. {} won’t show up properly on everyone’s phones.'.format(
+                    formatted_list(non_gsm_characters, conjunction='or', before_each='', after_each=''),
+                    ('It' if len(non_gsm_characters) == 1 else 'They')
                 )
             )

tests/app/main/test_validators.py

@@ -146,14 +146,27 @@ def test_gsm_character_validation(client, msg):
     OnlyGSMCharacters()(None, _gen_mock_field(msg))
 
 
-def test_non_gsm_character_validation(client):
+@pytest.mark.parametrize('data, err_msg', [
+    (
+        '∆ abc 📲 def 📵 ghi',
+        (
+            'You can’t use ∆, 📲 or 📵 in text messages. '
+            'They won’t show up properly on everyone’s phones.'
+        )
+    ),
+    (
+        '📵',
+        (
+            'You can’t use 📵 in text messages. '
+            'It won’t show up properly on everyone’s phones.'
+        )
+    ),
+])
+def test_non_gsm_character_validation(data, err_msg, client):
     with pytest.raises(ValidationError) as error:
-        OnlyGSMCharacters()(None, _gen_mock_field('∆ abc 📲 def 📵 ghi'))
+        OnlyGSMCharacters()(None, _gen_mock_field(data))
 
-    assert str(error.value) == (
-        'You can’t use ‘∆’, ‘📲’ or ‘📵’ in text messages. '
-        'They won’t show up properly on everyone’s phones.'
-    )
+    assert str(error.value) == err_msg
 
 
 def test_sms_sender_form_validation(

tests/app/main/views/test_templates.py

@@ -670,7 +670,7 @@ def test_should_not_create_sms_template_with_emoji(
     ), data=data)
 
     assert resp.status_code == 200
-    assert "You can’t use ‘🍜’ in text messages." in resp.get_data(as_text=True)
+    assert "You can’t use 🍜 in text messages." in resp.get_data(as_text=True)
 
 
 def test_should_not_update_sms_template_with_emoji(
@@ -694,7 +694,7 @@ def test_should_not_update_sms_template_with_emoji(
         template_id=fake_uuid), data=data)
 
     assert resp.status_code == 200
-    assert "You can’t use ‘🍔’ in text messages." in resp.get_data(as_text=True)
+    assert "You can’t use 🍔 in text messages." in resp.get_data(as_text=True)
 
 
 def test_should_create_sms_template_without_downgrading_unicode_characters(