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@@ -17,20 +17,11 @@ your recipient to manage their benefits and increase follow-through.</p>
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<ul class="list list-bullet">
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<li><a class="usa-link" href="#personalize-content">Personalize your content</a></li>
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<li><a class="usa-link" href="#conditional-content">Add conditional content</a></li>
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<li><a class="usa-link" href="#indentify-program">Identify your program</a></li>
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<li><a class="usa-link" href="#prepare-data">Prepare your data</a></li>
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</ul>
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{# Format content #}
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<h2 class="padding-top-1" id="format-content">Format your content</h2>
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<ul class="list list-bullet">
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<li>Choose your messages thoughtfully. Text messages are best to remind/nudge someone to take a specific action or
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communicate information at a particular time rather than pushing out broad or overly general information.</li>
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<li>Clearly state the issue and expected response. Tell your recipient what you expect from them.</li>
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<li>Say only one important thing per message.</li>
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<li>Frame the message to encourage action and explain the consequences of not completing the desired action.</li>
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</ul>
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<h3>To create and format your message</h3>
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<ol class="list">
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