2024-09-24 15:42:16 -07:00
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{% extends "base.html" %}
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{% block per_page_title %}
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Guidance
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{% endblock %}
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{% block content_column_content %}
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<section class="usa-prose">
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<h1>Guidance</h1>
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2024-10-08 11:34:46 -07:00
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<p class="font-sans-lg text-base">For texting the public</p>
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2024-10-17 14:48:02 -04:00
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<p>Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what
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text messages can help you achieve and how to approach a thoughtful rollout.
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2024-09-24 15:42:16 -07:00
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</p>
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<p>This set of best practices will help you get an effective texting initiative up and running.</p>
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{% set card_header = "Key elements of a texting campaign" %}
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{% set card_contents = [
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2024-10-17 14:48:02 -04:00
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{
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"svg_src": "goal",
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"card_heading": "Establish clear goals",
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"p_text": "Start with a singular purpose. Make explicit what you want to achieve.",
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"link": "/guidance/clear-goals"
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},
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{
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"svg_src": "compliant",
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"card_heading": "Follow rules & regulations",
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"p_text": "Understand what is required when texting the public.",
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"link": "/guidance/rules-and-regulations"
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},
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{
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"svg_src": "trust",
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"card_heading": "Establish trust",
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"p_text": "Help your audience anticipate and welcome your texts.",
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"link": "/guidance/establish-trust"
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},
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{
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"svg_src": "runner",
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"card_heading": "Write texts that provoke action",
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"p_text": "Help your audience know what to do with the information you send.",
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"link": "/guidance/write-for-action"
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},
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{
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"svg_src": "language",
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"card_heading": "Send texts in multiple languages",
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"p_text": "What to know as you plan translated texts.",
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"link": "/guidance/multiple-languages"
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},
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{
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"svg_src": "chart",
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"card_heading": "Measure performance with benchmarking",
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"p_text": "Learn how effective your texting program can be.",
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"link": "/guidance/benchmark-performance"
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}
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2024-09-24 15:42:16 -07:00
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] %}
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{% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
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endwith %}
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</section>
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{% endblock %}
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