notifications-admin/app/templates/views/guidance/benchmark-performance.html

{% extends "base.html" %}

{% set page_title = "Multiple Languages" %}

{% block per_page_title %}
{{page_title}}
{% endblock %}

{% block content_column_content %}
{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
<section class="usa-prose">
  <h1>Measuring performance with benchmarking</h1>
  <p class="usa-intro text-base">Learn how effective your texting program can be.</p>

  <p>
    Several factors determine a messaging campaign’s success, but the performance of previous projects can help set
    expectations. Get to know what other government texting initiatives have done as a way to benchmark your own
    performance.
  </p>
  <h2>What other texting studies have found</h2>
  <p>
    When the Center on Budget and Policy Priorities studied WIC, they found key learnings about the quantity of messages
    delivered, how people engage with messages, and how they take action.
  </p>
  <h3>Message delivery</h3>
  <p class="text-bold">Benchmark: 80% of texts are successfully delivered</p>


  <svg width="200" height="200" viewBox="0 0 36 36">
    <!-- Background circle -->
    <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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    <!-- Percentage Text -->
    <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
  </svg>
  <caption>this is a placeholder image for now</caption>
  <p>
    You may discover that some numbers are temporarily or permanently unavailable due to service being discontinued,
    numbers changing, or being a landline.
  </p>



  <h3>Engagement</h3>
  <p class="text-bold">Benchmark: Engagement rates with texts ranged from 17% to 26%</p>
  <svg width="200" height="200" viewBox="0 0 36 36">
    <!-- Background circle -->
    <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
        a 15.9155 15.9155 0 0 1 0 31.831
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    <!-- Progress circle -->
    <path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
        a 15.9155 15.9155 0 0 1 0 31.831
        a 15.9155 15.9155 0 0 1 0 -31.831" />

    <!-- Percentage Text -->
    <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
  </svg>
  <caption>this is a placeholder image for now</caption>
  <p>
    The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind of
    action
    taken due to a text, including replying “STOP” to prevent future texts.
  </p>


  <h3>Appointment requests</h3>
  <p class="text-bold">Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%</p>
  <svg width="200" height="200" viewBox="0 0 36 36">
    <!-- Background circle -->
    <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
        a 15.9155 15.9155 0 0 1 0 31.831
        a 15.9155 15.9155 0 0 1 0 -31.831" />

    <!-- Progress circle -->
    <path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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        a 15.9155 15.9155 0 0 1 0 -31.831" />

    <!-- Percentage Text -->
    <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
  </svg>
  <caption>this is a placeholder image for now</caption>
  <p>
    Requesting appointments is a specific type of engagement. Provide a phone number or link to an online appointment
    request form.
  </p>

  <p>
    The Code for America’s Texting Playbook reported specific learnings around appointment reminders, completing
    document submission, and maintenance reminders.
  </p>
  <h3>Appointment reminders</h3>
  <p class="text-bold">Benchmark: Clients were 79% more likely to keep their appointment after receiving a text
    reminder.</p>
    <svg width="200" height="200" viewBox="0 0 36 36">
      <!-- Background circle -->
      <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
          a 15.9155 15.9155 0 0 1 0 31.831
          a 15.9155 15.9155 0 0 1 0 -31.831" />

      <!-- Progress circle -->
      <path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
          a 15.9155 15.9155 0 0 1 0 31.831
          a 15.9155 15.9155 0 0 1 0 -31.831" />

      <!-- Percentage Text -->
      <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
    </svg>
    <caption>this is a placeholder image for now</caption>
  <p>You will likely see more completed appointments.</p>

  <p class="text-bold">Benchmark: Clients were 55% more likely to complete an interview after receiving an interview
    reminder</p>
    <svg width="200" height="200" viewBox="0 0 36 36">
      <!-- Background circle -->
      <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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          a 15.9155 15.9155 0 0 1 0 -31.831" />

      <!-- Progress circle -->
      <path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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          a 15.9155 15.9155 0 0 1 0 -31.831" />

      <!-- Percentage Text -->
      <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
    </svg>
    <caption>this is a placeholder image for now</caption>
  <p>You will likely see more completed interviews.</p>

  <h3>Document submission</h3>
  <p class="text-bold">
    Benchmark: Clients were 6% more likely to complete document submission after receiving a customized list of required
    documents via text
  </p>
  <svg width="200" height="200" viewBox="0 0 36 36">
    <!-- Background circle -->
    <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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    <!-- Progress circle -->
    <path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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    <!-- Percentage Text -->
    <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
  </svg>
  <caption>this is a placeholder image for now</caption>
  <p>To encourage response, provide a custom list of the needed documents and information about how to submit them. </p>

  <h3>Reminders</h3>
  <p class="text-bold">Benchmark: Text reminders improved case maintenance rates by 21%</p>
  <svg width="200" height="200" viewBox="0 0 36 36">
    <!-- Background circle -->
    <path stroke="#e0e0e0" stroke-width="3.8" fill="none" d="M18 2.0845
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    <!-- Progress circle -->
    <path stroke="#005EA2" stroke-width="3.8" stroke-dasharray="80, 100" fill="none" d="M18 2.0845
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    <!-- Percentage Text -->
    <text x="18" y="20.35" font-size="7" text-anchor="middle" fill="#005EA2">80%</text>
  </svg>
  <caption>this is a placeholder image for now</caption>
  <p>You may see less turnover in your case rates.</p>
</section>
{% endblock %}