notifications-admin/app/templates/views/guides/rules-and-regulations.html

{% extends "base.html" %}
{% import "components/nav_breadcrumb.html" as breadcrumbs %}

{% set page_title = "Rules and regulations" %}

{% block per_page_title %}
{{page_title}}
{% endblock %}

{% block content_column_content %}
{{ breadcrumbs.breadcrumb(page_title, "Best practices", "main.best_practices") }}

<section class="usa-prose">
  <h1>{{page_title}}</h1>
  <p class="font-sans-lg text-base">Understand what is required when texting the public.</p>
  <h2>What to know about consent and opting out</h2>
  <p>
    Providing consent and opting out are key ways for text recipients to express their text communication preferences.
    Discuss your obligation to obtain consent with your legal counsel.
  </p>
  <p>
    If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text
    me.”) on
    digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred
    language for text messages if you expect to <a href="../best-practices/multiple-languages">translate your text
      messages</a> in
    languages other than English.
  </p>
  {% set links = [
  {
  "p_text": 'The <a class="use-link usa-link--external" href="https://www.fcc.gov/sites/default/files/tcpa-rules.pdf"
    target="_blank"
    rel="noopener noreferrer"
    aria-label="Telephone Consumer Protection Act (TCPA) (opens in a new tab)"
    >Telephone Consumer
    Protection Act (TCPA)</a> (47 USC § 227) is the federal law that impacts how organizations are allowed to
  communicate
  in bulk with the public via telephone (including text message or SMS).'
  },
  {
  "p_text": 'The <a class="use-link usa-link--external"
    href="https://www.fcc.gov/document/fcc-provides-best-practices-enable-critical-health-care-coverage-calls"
    target="_blank"
    rel="noopener noreferrer"
    aria-label="FCC has ruled (opens in a new tab)">FCC has ruled</a> that <b>Federal</b> and <b>State</b> programs are exempt from the TCPA and can
  send
  text messages to the public without consent if conducting official business. Without explicit mention in the ruling,
  local governments, phone carriers, or any texting intermediaries might require it.'
  },
  {
  "url_link":
  "pdf/tcpa_overview.pdf",
  "url_text":"Download and share our overview of the TCPA with your legal counsel",
  "is_downloadable": true,
  "p_text": 'It provides a baseline
  interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use
  case.
  For additional questions about the enforcement of the TCPA, you can watch <a class="use-link usa-link--external"
    href="https://www.performance.gov/cx/life-experiences/facing-a-financial-shock/outputs/fcc-training/"
    target="_blank"
    rel="noopener noreferrer"
    aria-label="a recorded training on public
    benefits texting (opens in a new tab)">a recorded training on public
    benefits texting</a> provided by the FCC.'
  },
  ] %}
  <h3>Complying with the Telephone Consumer Protection Act (TCPA)</h3>
  <ul class="usa-collection">
    {% for item in links %}
    <li class="usa-collection__item">
      <div class="usa-collection__body">
        {% if item.url_text %}
        <h4 class="usa-collection__heading">
          <a class="usa-link {% if item.is_downloadable %}usa-link--downloadable{% else %}usa-link--external{% endif %}"
            href="{% if item.is_downloadable %}{{ asset_url(item.url_link) }}{% else %}{{ item.url_link }}{% endif %}"
            target="_blank"
            rel="noopener noreferrer"
            aria-label="{{ item.url_text }} (opens in a new tab)">
            {{ item.url_text }}
          </a>
        </h4>
        {% endif %}
        <p class="usa-collection__description">
          {{item.p_text |safe}}
        </p>
      </div>
    </li>
    {% endfor %}

  </ul>
  <h3>Opting out</h3>
  <p>
    There is no policy requirement for senders to communicate opt-out options, but <a
      href="../best-practices/establish-trust#as-people-receive-texts"> including instructions in introductory and/or
      auto-response texts </a> on how to opt out and opt back in are effective ways to establish trust with your
    audience.
  </p>

  <p>
    In the US, no matter where texts are coming from, a recipient has the right to revoke consent at any time through
    any
    reasonable means. For example, a text recipient can always opt out of receiving text messages from a phone number by
    responding “STOP”, “QUIT”, or <a class="usa-link usa-link--external"
      href="https://docs.aws.amazon.com/pinpoint/latest/userguide/channels-sms-limitations-opt-out.html#settings-sms-self-opt-out-terms"
      target="_blank">one of several other keywords</a>.
  </p>

  <p>
    Any subsequent messages sent to that number will be blocked by the phone carrier and not delivered. We recommend
    establishing an internal process to obtain and remove numbers that fail multiple times to avoid continuing to send
    messages to them.
  </p>
  <h2>Honoring privacy</h2>
  <h3>Phone numbers are personally identifiable information (PII)</h3>
  <p>
    When putting together the data spreadsheet (or CSV) file containing text message data, follow relevant security
    processes for storing and transmitting the file that contains PII.
  </p>
  <h3>Don’t text sensitive information</h3>
  <p>
    Sensitive information should be protected and secure. Social Security Numbers, driver’s license numbers, personal
    health information, and passwords are all sensitive PII that should not be shared via text message. Consult with
    your privacy office to understand what information you can and cannot include in a text message. Different programs
    and jurisdictions may have different rules and interpretations.
  </p>
  <h3>Assess risk</h3>
  <p>
    Consider the risks if someone who is not the intended recipient receives the text message. Establish an internal
    process
    to keep your phone number list up-to-date. The FCC offers a <a class="use-link usa-link--external"
      href="https://www.fcc.gov/reassigned-numbers-database" target="_blank"
      aria-label="Reassigned Numbers Database (opens in a new tab)"
      rel="Reassigned Numbers Database">Reassigned
      Numbers Database</a> to identify phone numbers that may have been reassigned since your agency obtained them.
  </p>
</section>


{% endblock %}