At the moment we’re not consistent:
Precompiled (API and one-off):
`to` has the whole address
`normalised_to` has nothing
Templated (API, CSV and one off):
`to` has the first line of the address
`normalised_to` has nothing
This commit makes us consistently store the whole address in the `to`
field. We think that people might want to search by postcode, not just
first line of the address.
This commit also starts to populate the normalised_to field with the
address lowercased and with all spaces removed, to make it easier to
search on.