(instead of using the id from broadcast_event)
we need every XML blob we send to have a different ID. if we're sending
different XML blobs for each provider, then each one should have a
different identifier. So, instead of taking the identifier from the
broadcast_event, take it from the broadcast_provider_message instead.
Note: We're still going to the broadcast_event for most fields, to
ensure they stay consistent between different providers. The last thing
we want is for different phone networks to get different content