This is to prepare us for where when we try and send/cancel a broadcast
we may need to invoke more than one lambda. This might happen if we call
the invoke the first lambda, we get an error and therefore we try and
invoke a failover/second lambda. Then `_invoke_lambda` will be
responsible for the call to AWS whereas `_invoke_lambda_with_failover`
will be responsible more for picking the lambda and deciding on retry
behaviour if failure cases.
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