Previously we used a combination of "provider.name" and "get_name()"
which was confusing. Using a non-property function also gave me the
impression that the name was more dynamic than it actually is.
There are several reasons why we might get an `InvalidParameterValue`
from the SES API. One, as correctly identified before in
https://github.com/alphagov/notifications-api/pull/713/files
is if we allow an email address on our side that SES rejects.
However, there are other types of errors that could cause an
`InvalidParameterValue`. One example is a `Header too long: 'Subject'`
error that we have seen happen in production. This shouldn't raise an
`InvalidEmailError` as that is not appropriate.
Therefore, we introduce a new exception
`EmailClientNonRetryableException`, that represents any exception back
from an email client that we can use whenever we get a
`InvalidParameterValue` error.
Note, I chose `EmailClientNonRetryableException` rather than
`SESClientNonRetryableException` as our code needs to catch this
exception and it shouldn't be aware of what email client is being used,
it just needs to know that it came from one of the email clients (if in
time we have more than one).
In time, we may wish to extend the approach of having generic
`EmailClient` exceptions and `SMSClient` exceptions as this should be
the most extendable pattern and a good abstraction.
