diff --git a/app/config_files/templates.json b/app/config_files/templates.json
index 12793f7fa..a4b509ea7 100644
--- a/app/config_files/templates.json
+++ b/app/config_files/templates.json
@@ -22,7 +22,7 @@
       "",
       "Click this link to create an account on Notify.gov:",
       "",
-      "((url))",
+      "[Join Service] ((url))",
       "",
       "",
       "This invitation will stop working at midnight tomorrow. This is to keep ((service_name)) secure."