diff --git a/app/user/rest.py b/app/user/rest.py
index ac6989266..d3823f8c2 100644
--- a/app/user/rest.py
+++ b/app/user/rest.py
@@ -374,6 +374,8 @@ def send_user_confirm_new_email(user_id):
 
 @user_blueprint.route('/<uuid:user_id>/email-verification', methods=['POST'])
 def send_new_user_email_verification(user_id):
+    request_json = request.get_json()
+
     # when registering, we verify all users' email addresses using this function
     user_to_send_to = get_user_by_id(user_id=user_id)
 
@@ -387,7 +389,10 @@ def send_new_user_email_verification(user_id):
         service=service,
         personalisation={
             'name': user_to_send_to.name,
-            'url': _create_verification_url(user_to_send_to)
+            'url': _create_verification_url(
+                user_to_send_to,
+                base_url=request_json.get('admin_base_url'),
+            ),
         },
         notification_type=template.template_type,
         api_key_id=None,
@@ -556,10 +561,10 @@ def _create_reset_password_url(email, next_redirect, base_url=None):
     return full_url
 
 
-def _create_verification_url(user):
+def _create_verification_url(user, base_url):
     data = json.dumps({'user_id': str(user.id), 'email': user.email_address})
     url = '/verify-email/'
-    return url_with_token(data, url, current_app.config)
+    return url_with_token(data, url, current_app.config, base_url=base_url)
 
 
 def _create_confirmation_url(user, email_address):
diff --git a/tests/app/user/test_rest_verify.py b/tests/app/user/test_rest_verify.py
index 1078416a6..99e40d6a3 100644
--- a/tests/app/user/test_rest_verify.py
+++ b/tests/app/user/test_rest_verify.py
@@ -292,15 +292,29 @@ def test_send_sms_code_returns_204_when_too_many_codes_already_created(client, s
     assert VerifyCode.query.count() == 5
 
 
-def test_send_new_user_email_verification(client,
-                                          sample_user,
-                                          mocker,
-                                          email_verification_template):
+@pytest.mark.parametrize('post_data, expected_url_starts_with', (
+    (
+        {},
+        'http://localhost',
+    ),
+    (
+        {'admin_base_url': 'https://example.com'},
+        'https://example.com',
+    ),
+))
+def test_send_new_user_email_verification(
+    client,
+    sample_user,
+    mocker,
+    email_verification_template,
+    post_data,
+    expected_url_starts_with,
+):
     mocked = mocker.patch('app.celery.provider_tasks.deliver_email.apply_async')
     auth_header = create_admin_authorization_header()
     resp = client.post(
         url_for('user.send_new_user_email_verification', user_id=str(sample_user.id)),
-        data=json.dumps({}),
+        data=json.dumps(post_data),
         headers=[('Content-Type', 'application/json'), auth_header])
     notify_service = email_verification_template.service
     assert resp.status_code == 204
@@ -308,6 +322,8 @@ def test_send_new_user_email_verification(client,
     assert VerifyCode.query.count() == 0
     mocked.assert_called_once_with(([str(notification.id)]), queue="notify-internal-tasks")
     assert notification.reply_to_text == notify_service.get_default_reply_to_email_address()
+    assert notification.personalisation['name'] == 'Test User'
+    assert notification.personalisation['url'].startswith(expected_url_starts_with)
 
 
 def test_send_email_verification_returns_404_for_bad_input_data(client, notify_db_session, mocker):