diff --git a/app/notifications/rest.py b/app/notifications/rest.py
index ed1c4a871..e53dffd0a 100644
--- a/app/notifications/rest.py
+++ b/app/notifications/rest.py
@@ -163,7 +163,7 @@ def get_notification_return_data(notification_id, notification, template):
 def _service_can_send_internationally(service, number):
     international_phone_info = get_international_phone_info(number)
 
-    if international_phone_info.international and \
+    if (international_phone_info.international and international_phone_info.country_prefix != '44') and \
             INTERNATIONAL_SMS_TYPE not in [p.permission for p in service.permissions]:
         raise InvalidRequest(
             {'to': ["Cannot send to international mobile numbers"]},