diff --git a/app/delivery/send_to_providers.py b/app/delivery/send_to_providers.py
index e0dff9422..de9977968 100644
--- a/app/delivery/send_to_providers.py
+++ b/app/delivery/send_to_providers.py
@@ -48,8 +48,6 @@ def send_sms_to_provider(notification):
         )
         template_model = dao_get_template_by_id(notification.template_id, notification.template_version)
 
-        sender_has_been_customised = (not service.get_prefix_sms_with_service_name())
-
         template = SMSMessageTemplate(
             template_model.__dict__,
             values=notification.personalisation,