diff --git a/app/celery/tasks.py b/app/celery/tasks.py
index 5122688a9..b2ad5abac 100644
--- a/app/celery/tasks.py
+++ b/app/celery/tasks.py
@@ -78,14 +78,16 @@ def process_job(job_id, sender_id=None):
 
     # notify-api-1495 we are going to sleep periodically to give other
     # jobs running at the same time a chance to get some of their messages
-    # sent.  Sleep for 40 seconds after every 100 sends, which gives us throughput
-    # of about 9000 per hour and would keep the queue clear assuming only one sender.
+    # sent.  Sleep for 1 second after every 3 sends, which gives us throughput
+    # of about 3600*3 per hour and would keep the queue clear assuming only one sender.
+    # It will also hopefully eliminate throttling when we send messages which we are
+    # currently seeing.
     count = 0
     for row in recipient_csv.get_rows():
         process_row(row, template, job, service, sender_id=sender_id)
         count = count + 1
-        if count % 100 == 0:
-            sleep(40)
+        if count % 3 == 0:
+            sleep(1)
 
     # End point/Exit point for message send flow.
     job_complete(job, start=start)