diff --git a/app/celery/broadcast_message_tasks.py b/app/celery/broadcast_message_tasks.py
index 8a2b6376d..7abbedddd 100644
--- a/app/celery/broadcast_message_tasks.py
+++ b/app/celery/broadcast_message_tasks.py
@@ -70,7 +70,11 @@ def send_broadcast_event(broadcast_event_id):
 def send_broadcast_provider_message(self, broadcast_event_id, provider):
     broadcast_event = dao_get_broadcast_event_by_id(broadcast_event_id)
 
-    broadcast_provider_message = create_broadcast_provider_message(broadcast_event, provider)
+    # the broadcast_provider_message will already exist if we retried previously
+    broadcast_provider_message = broadcast_event.get_provider_message(provider)
+    if broadcast_provider_message is None:
+        broadcast_provider_message = create_broadcast_provider_message(broadcast_event, provider)
+
     formatted_message_number = None
     if provider == BroadcastProvider.VODAFONE:
         formatted_message_number = format_sequential_number(broadcast_provider_message.message_number)
diff --git a/tests/app/celery/test_broadcast_message_tasks.py b/tests/app/celery/test_broadcast_message_tasks.py
index d2f3344ed..dc3720e21 100644
--- a/tests/app/celery/test_broadcast_message_tasks.py
+++ b/tests/app/celery/test_broadcast_message_tasks.py
@@ -254,6 +254,48 @@ def test_send_broadcast_provider_message_defaults_to_test_channel_if_no_service_
     )
 
 
+def test_send_broadcast_provider_message_works_if_we_retried_previously(mocker, sample_service):
+    template = create_template(sample_service, BROADCAST_TYPE)
+    broadcast_message = create_broadcast_message(
+        template,
+        areas={'areas': [], 'simple_polygons': [],},
+        status=BroadcastStatusType.BROADCASTING
+    )
+    event = create_broadcast_event(broadcast_message)
+
+    # an existing provider message already exists, and previously failed
+    existing_provider_message = create_broadcast_provider_message(
+        broadcast_event=event,
+        provider='ee',
+        status=BroadcastProviderMessageStatus.TECHNICAL_FAILURE
+    )
+
+    mock_create_broadcast = mocker.patch(
+        f'app.clients.cbc_proxy.CBCProxyEE.create_and_send_broadcast',
+    )
+
+    send_broadcast_provider_message(provider='ee', broadcast_event_id=str(event.id))
+
+    # make sure we haven't completed a duplicate event - we shouldn't record the failure
+    assert len(event.provider_messages) == 1
+
+    broadcast_provider_message = event.get_provider_message('ee')
+    # TODO: Should be ACK, and should have an updated_at
+    assert broadcast_provider_message.status == BroadcastProviderMessageStatus.TECHNICAL_FAILURE
+    assert broadcast_provider_message.updated_at is None
+
+    mock_create_broadcast.assert_called_once_with(
+        identifier=str(broadcast_provider_message.id),
+        message_number=mocker.ANY,
+        headline='GOV.UK Notify Broadcast',
+        description='this is an emergency broadcast message',
+        areas=[],
+        sent=event.sent_at_as_cap_datetime_string,
+        expires=event.transmitted_finishes_at_as_cap_datetime_string,
+        channel='test',
+    )
+
+
 @freeze_time('2020-08-01 12:00')
 @pytest.mark.parametrize('provider,provider_capitalised', [
     ['ee', 'EE'],