diff --git a/app/models.py b/app/models.py
index be6d54cf1..930fe0744 100644
--- a/app/models.py
+++ b/app/models.py
@@ -18,6 +18,11 @@ from notifications_utils.recipients import (
     InvalidEmailError
 )
 from notifications_utils.letter_timings import get_letter_timings
+from notifications_utils.template import (
+    PlainTextEmailTemplate,
+    SMSMessageTemplate,
+    LetterDVLATemplate,
+)
 
 from app.encryption import (
     hashpw,
@@ -525,6 +530,22 @@ class Template(db.Model):
             _external=True
         )
 
+    def _as_utils_template(self):
+        if self.template_type == EMAIL_TYPE:
+            return PlainTextEmailTemplate(
+                {'content': self.content, 'subject': self.subject}
+            )
+        if self.template_type == SMS_TYPE:
+            return SMSMessageTemplate(
+                {'content': self.content}
+            )
+        if self.template_type == LETTER_TYPE:
+            return LetterDVLATemplate(
+                {'content': self.content, 'subject': self.subject},
+                notification_reference=1,
+                contact_block=self.service.letter_contact_block,
+            )
+
     def serialize(self):
         serialized = {
             "id": str(self.id),
@@ -536,6 +557,12 @@ class Template(db.Model):
             "body": self.content,
             "subject": self.subject if self.template_type != SMS_TYPE else None,
             "name": self.name,
+            "personalisation": {
+                key: {
+                    'required': True,
+                }
+                for key in self._as_utils_template().placeholders
+            },
         }
 
         return serialized
@@ -576,6 +603,9 @@ class TemplateHistory(db.Model):
                              nullable=False,
                              default=NORMAL)
 
+    def _as_utils_template(self):
+        return Template._as_utils_template(self)
+
     def serialize(self):
         return Template.serialize(self)
 
diff --git a/tests/app/conftest.py b/tests/app/conftest.py
index c3a9d4b9f..042a20905 100644
--- a/tests/app/conftest.py
+++ b/tests/app/conftest.py
@@ -137,7 +137,8 @@ def sample_service(
     limit=1000,
     email_from=None,
     permissions=[SMS_TYPE, EMAIL_TYPE],
-    research_mode=None
+    research_mode=None,
+    letter_contact_block='London,\nSW1A 1AA',
 ):
     if user is None:
         user = create_user()
@@ -150,7 +151,7 @@ def sample_service(
         'restricted': restricted,
         'email_from': email_from,
         'created_by': user,
-        'letter_contact_block': 'London,\nSW1A 1AA'
+        'letter_contact_block': letter_contact_block,
     }
     service = Service.query.filter_by(name=service_name).first()
     if not service:
@@ -181,6 +182,11 @@ def sample_service_full_permissions(notify_db, notify_db_session):
     )
 
 
+@pytest.fixture(scope='function')
+def sample_service_custom_letter_contact_block(notify_db, notify_db_session):
+    return sample_service(notify_db, notify_db_session, letter_contact_block='((contact block))')
+
+
 @pytest.fixture(scope='function')
 def sample_template(
     notify_db,
diff --git a/tests/app/v2/template/test_get_template.py b/tests/app/v2/template/test_get_template.py
index 56906451e..3be2ce889 100644
--- a/tests/app/v2/template/test_get_template.py
+++ b/tests/app/v2/template/test_get_template.py
@@ -40,11 +40,81 @@ def test_get_template_by_id_returns_200(client, sample_service, tmp_type, expect
         'body': template.content,
         "subject": expected_subject,
         'name': expected_name,
+        'personalisation': {},
     }
 
     assert json_response == expected_response
 
 
+@pytest.mark.parametrize("create_template_args, expected_personalisation", [
+    (
+        {
+            "template_type": SMS_TYPE,
+            "content": "Hello ((placeholder)) ((conditional??yes))",
+        },
+        {
+            "placeholder": {
+                "required": True
+            },
+            "conditional": {
+                "required": True
+            },
+        },
+    ),
+    (
+        {
+            "template_type": EMAIL_TYPE,
+            "subject": "((subject))",
+            "content": "((content))",
+        },
+        {
+            "subject": {
+                "required": True
+            },
+            "content": {
+                "required": True
+            },
+        },
+    ),
+    (
+        {
+            "template_type": LETTER_TYPE,
+            "subject": "((letterSubject))",
+            "content": "((letter_content))",
+        },
+        {
+            "letterSubject": {
+                "required": True,
+            },
+            "letter_content": {
+                "required": True,
+            },
+            "contact block": {
+                "required": True,
+            },
+        },
+    )
+])
+@pytest.mark.parametrize("version", valid_version_params)
+def test_get_template_by_id_returns_placeholders(
+    client,
+    sample_service_custom_letter_contact_block,
+    version,
+    create_template_args,
+    expected_personalisation,
+):
+    template = create_template(sample_service_custom_letter_contact_block, **create_template_args)
+    auth_header = create_authorization_header(service_id=sample_service_custom_letter_contact_block.id)
+
+    version_path = '/version/{}'.format(version) if version else ''
+
+    response = client.get(path='/v2/template/{}{}'.format(template.id, version_path),
+                          headers=[('Content-Type', 'application/json'), auth_header])
+
+    json_response = json.loads(response.get_data(as_text=True))
+    assert json_response['personalisation'] == expected_personalisation
+
+
 def test_get_template_with_non_existent_template_id_returns_404(client, fake_uuid, sample_service):
     auth_header = create_authorization_header(service_id=sample_service.id)