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84 lines
3.4 KiB
HTML
84 lines
3.4 KiB
HTML
{% extends "base.html" %}
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{% set page_title = "Why text messaging" %}
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{% block per_page_title %}
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{{page_title}}
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{% endblock %}
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{% block content_column_content %}
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<!-- {% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %} -->
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<section class="usa-prose">
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<h1>{{page_title}}</h1>
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<h2>Reach people using a common method</h2>
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<p>
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Confusing or <a
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href="https://kffhealthnews.org/news/tougher-returned-mail-policies-add-to-medicaid-enrollment-drop/"
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target="_blank">unreceived notifications</a> are one of the largest barriers to people getting and keeping
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benefits. The typical ways the government communicates with people often fall short. Low income households are more
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likely to experience housing instability, which means paper mail, already slow, can easily be missed.
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</p>
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<p>
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<a href="https://www.pewresearch.org/internet/fact-sheet/mobile/?tabItem=64e32376-5a21-4b1d-8f8b-5f92406db984"
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target="_blank">Pew Research shows that nearly all adults in the US have a cell phone.</a> Reliance on smartphones
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for online access is especially common among Americans with lower household incomes and those with lower levels of
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formal education. Of those earning less than $30,000 a year, 28% say their mobile phone is the sole method to
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digitally connect.
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</p>
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<p>
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This means that for many people who rely on government services, cell phones may be the most reliable place to meet
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people where they already are.
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</p>
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<h2>Improve customer experience</h2>
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<p>
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Text messages can deliver concise information and drive an audience to take action quickly. Timely reminders sent
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via text message have been proven to decrease re-enrollment churn and save money for administering agencies.
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</p>
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<p>
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Texting not only helps programs reach people using a nearly-universal communication method, it is a cost effective
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way to do so. With Notify.gov <a href="#" target="_blank">you can get started for free</a>, allowing you to try out
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texting to complement your existing communications and outreach strategies.
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</p>
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<h2>What texting is best for</h2>
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<p>
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Agencies, like you, are already using Notify.gov to text about the following programs.
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</p>
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{% set card_contents = [
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{
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"svg_src": "calendar",
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"card_heading": "Reminders",
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"p_text": "In a text bubble // Your Quality Control food phone interview is on ((date)) at ((time)). Failure to
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attend may lead
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to closure of your benefits. Call 1-800-222-3333 with questions.",
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},
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{
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"svg_src": "reminder",
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"card_heading": "Alerts to take action",
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"p_text": " In a text bubble // Your household's Medicaid coverage is expiring. To keep getting Medicaid, you must
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complete your renewal by ((date)). You can renew online at dhs.state.gov…",
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},
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{
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"svg_src": "checklist",
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"card_heading": "Important status updates",
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"p_text": "In a text bubble // Your passport has been issued at the Los Angeles Passport Agency. Please come to the
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desk
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between
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1:30pm and 2:30pm today to pick up your passport…",
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},
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] %}
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{% for item in card_contents %}
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<div class="radius-lg border-2px">
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<p>{{item.card_heading}}</p>
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<p>{{item.p_text}}</p>
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<svg aria-hidden="true" focusable="false" role="img" class="about-icon-list">
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<use xlink:href="{{asset_url('images/' ~ item.svg_src ~ '.svg')}}"></use>
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</svg>
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</div>
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{% endfor %}
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</section>
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{% endblock %}
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