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Got some advice from the content community: > I don't think we have a style on this - it doesn't really come up on > GOV.UK mainstream. > > In your example, I'd go with something like 'less than £250 before > VAT' or 'less than £250 (not including VAT)' to make it as clear as > possible. Would that work? I’ve gone with ’less than £250 (before VAT)’. I noticed that elsewhere we’ve said ‘Each message costs 1.58 pence (plus VAT)’ so that feels fairly consistent.