{% extends "base.html" %} {% set page_title = "Best practices" %} {% block per_page_title %} {{page_title}} {% endblock %} {% block content_column_content %}

Best practices

For texting the public

Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what text messages can help you achieve and how to approach a thoughtful rollout.

This set of best practices will help you get an effective texting initiative up and running.

Key elements of a texting campaign

{% set card_contents = [ { "svg_src": "goal", "card_heading": "Establish clear goals", "p_text": "Start with a singular purpose. Make explicit what you want to achieve.", "link": "/using-notify/best-practices/clear-goals" }, { "svg_src": "compliant", "card_heading": "Follow rules & regulations", "p_text": "Understand what is required when texting the public.", "link": "/using-notify/best-practices/rules-and-regulations" }, { "svg_src": "trust", "card_heading": "Establish trust", "p_text": "Help your audience anticipate and welcome your texts.", "link": "/using-notify/best-practices/establish-trust" }, { "svg_src": "runner", "card_heading": "Write texts that provoke action", "p_text": "Help your audience know what to do with the information you send.", "link": "/using-notify/best-practices/write-for-action" }, { "svg_src": "language", "card_heading": "Send texts in multiple languages", "p_text": "What to know as you plan translated texts.", "link": "/using-notify/best-practices/multiple-languages" }, { "svg_src": "chart", "card_heading": "Measure performance with benchmarking", "p_text": "Learn how effective your texting program can be.", "link": "/using-notify/best-practices/benchmark-performance" } ] %} {% with card_contents=card_contents %}{% include "components/guides/cards.html" %}{% endwith %}
{% endblock %}