diff --git a/app/main/views/service_settings.py b/app/main/views/service_settings.py
index 0b9fc0702..fa779ccc7 100644
--- a/app/main/views/service_settings.py
+++ b/app/main/views/service_settings.py
@@ -1022,6 +1022,7 @@ def branding_request(service_id):
             ticket_type=zendesk_client.TYPE_QUESTION,
             user_email=current_user.email_address,
             user_name=current_user.name,
+            tags=['notify_action_add_branding'],
         )
 
         flash((
diff --git a/tests/app/main/views/test_service_settings.py b/tests/app/main/views/test_service_settings.py
index 5be558213..9052439ce 100644
--- a/tests/app/main/views/test_service_settings.py
+++ b/tests/app/main/views/test_service_settings.py
@@ -3203,6 +3203,7 @@ def test_submit_email_branding_request(
         ticket_type='question',
         user_email='test@user.gov.uk',
         user_name='Test User',
+        tags=['notify_action_add_branding'],
     )
     assert normalize_spaces(page.select_one('.banner-default').text) == (
         'Thanks for your branding request. We’ll get back to you '