From edca721f5bc885928fcf8b2900a0b5ba5d1c91ff Mon Sep 17 00:00:00 2001 From: Beverly Nguyen Date: Tue, 8 Oct 2024 15:32:11 -0700 Subject: [PATCH] content updates vs 2 --- app/assets/images/call-center.svg | 1 + app/assets/images/community-org.svg | 1 + app/assets/images/trust-1.svg | 1 + app/assets/images/website.svg | 1 + app/templates/components/guidance/cards.html | 26 ++++- .../views/guidance/benchmark-performance.html | 25 ++-- app/templates/views/guidance/clear-goals.html | 82 ++++++++----- .../views/guidance/establish-trust.html | 108 +++++++++--------- app/templates/views/guidance/guidance.html | 4 +- .../views/guidance/multiple-languages.html | 2 +- .../views/guidance/rules-and-regulations.html | 96 +++++++++------- .../views/guidance/write-for-action.html | 92 ++++++++++----- 12 files changed, 269 insertions(+), 170 deletions(-) create mode 100644 app/assets/images/call-center.svg create mode 100644 app/assets/images/community-org.svg create mode 100644 app/assets/images/trust-1.svg create mode 100644 app/assets/images/website.svg diff --git a/app/assets/images/call-center.svg b/app/assets/images/call-center.svg new file mode 100644 index 000000000..f6e78b53a --- /dev/null +++ b/app/assets/images/call-center.svg @@ -0,0 +1 @@ + diff --git a/app/assets/images/community-org.svg b/app/assets/images/community-org.svg new file mode 100644 index 000000000..f03a16146 --- /dev/null +++ b/app/assets/images/community-org.svg @@ -0,0 +1 @@ + diff --git a/app/assets/images/trust-1.svg b/app/assets/images/trust-1.svg new file mode 100644 index 000000000..8dbe2626a --- /dev/null +++ b/app/assets/images/trust-1.svg @@ -0,0 +1 @@ + diff --git a/app/assets/images/website.svg b/app/assets/images/website.svg new file mode 100644 index 000000000..1ca731f45 --- /dev/null +++ b/app/assets/images/website.svg @@ -0,0 +1 @@ + diff --git a/app/templates/components/guidance/cards.html b/app/templates/components/guidance/cards.html index 66aab66c4..0166aa6e8 100644 --- a/app/templates/components/guidance/cards.html +++ b/app/templates/components/guidance/cards.html @@ -1,19 +1,35 @@ -

{{card_header}}

+

+ {% if card_header %} + {{card_header}} + {% endif %} +

+ @@ -88,15 +103,15 @@

Examples:

{% set list_item_donts = [ - { - "list_content": "Your rights and responsibilities", - }, - { - "list_content": "How to complete your application", - }, - { - "list_content": "Weekly reminder not to share your account information", - }, + { + "list_content": "Your rights and responsibilities", + }, + { + "list_content": "How to complete your application", + }, + { + "list_content": "Weekly reminder not to share your account information", + }, ] %}

Opting out

- There is no policy requirement for senders to communicate opt-out options, but including instructions in introductory and/or auto-response texts on how to opt out and opt back in are effective ways to establish trust with your audience. + There is no policy requirement for senders to communicate opt-out options, but including instructions in introductory and/or + auto-response texts on how to opt out and opt back in are effective ways to establish trust with your + audience.

- In the US, no matter where texts are coming from, a recipient has the right to revoke consent at any time through any + In the US, no matter where texts are coming from, a recipient has the right to revoke consent at any time through + any reasonable means. For example, a text recipient can always opt out of receiving text messages from a phone number by responding “STOP”, “QUIT”, or

- Any subsequent messages sent to that number will be blocked by the phone carrier and not delivered. We recommend establishing an internal process to obtain and remove numbers that fail multiple times to avoid continuing to send messages to them. + Any subsequent messages sent to that number will be blocked by the phone carrier and not delivered. We recommend + establishing an internal process to obtain and remove numbers that fail multiple times to avoid continuing to send + messages to them.

Honoring privacy

Phone numbers are personally identifiable information (PII)

- When putting together the data spreadsheet (or CSV) file containing text message data, follow relevant security processes for storing and transmitting the file that contains PII. + When putting together the data spreadsheet (or CSV) file containing text message data, follow relevant security + processes for storing and transmitting the file that contains PII.

Don’t text sensitive information

- Sensitive information should be protected and secure. Social Security Numbers, driver’s license numbers, personal health information, and passwords are all sensitive PII that should not be shared via text message. Consult with your privacy office to understand what information you can and cannot include in a text message. Different programs and jurisdictions may have different rules and interpretations. + Sensitive information should be protected and secure. Social Security Numbers, driver’s license numbers, personal + health information, and passwords are all sensitive PII that should not be shared via text message. Consult with + your privacy office to understand what information you can and cannot include in a text message. Different programs + and jurisdictions may have different rules and interpretations.

Assess risk

- Consider the risks if someone who is not the intended recipient receives the text message. Establish an internal process + Consider the risks if someone who is not the intended recipient receives the text message. Establish an internal + process to keep your phone number list up-to-date. The FCC offers a Reassigned + href="https://www.fcc.gov/reassigned-numbers-database" target="_blank" + rel="Reassigned Numbers Database">Reassigned Numbers Database to identify phone numbers that may have been reassigned since your agency obtained them.

diff --git a/app/templates/views/guidance/write-for-action.html b/app/templates/views/guidance/write-for-action.html index 2712a6d91..29651573f 100644 --- a/app/templates/views/guidance/write-for-action.html +++ b/app/templates/views/guidance/write-for-action.html @@ -1,7 +1,7 @@ {% extends "base.html" %} {% from "components/guidance/circle_number.html" import circle_number %} -{% set page_title = "Write For Action" %} +{% set page_title = "Write for action" %} {% block per_page_title %} {{page_title}} @@ -15,16 +15,22 @@

When writing a text, focus on the person who is going to receive the message and write it for them. Use plain - language - and provide easy to understand next steps. + language and provide easy to understand next steps.

- -

When deciding what types of messages to draft for your campaign, think through the following questions:

-
    -
  • What do you want recipients to do when they receive the text?
    • -
  • What will happen if a recipient doesn't take the action you want them to take?
    • -
  • Will you send any follow-up texts depending on if the action was taken or not?
    • -
+
+
+

+ When deciding what types of messages to draft for your campaign, think through the following questions: +

+
+
    +
  • What do you want recipients to do when they receive the text?
    • +
  • What will happen if a recipient doesn't take the action you want them to take?
    • +
  • Will you send any follow-up texts depending on if the action was taken or not?
    • +
+
+
+

Be clear and concise

  • Use simple, everyday language. Keep the text short and clear. Stay under 300 characters.
    • @@ -35,18 +41,15 @@
  • Use a neutral, direct, and professional tone. This works better than a friendly or overly casual tone.

Build conditions for action

-
    - -
- -

For example, getting a person to update their mailing address:

  • +

    For example, getting a person to update their mailing address:

    1. Clearly state the information and the response you want the recipient to take.
    2. Point directly to where the action can be completed, not to more information.
      3. -
    3. Make sure the action can be completed via mobile phone, like calling a person or going to a mobile-friendly URL. +
    4. Make sure the action can be completed via mobile phone, like calling a person or going to a + mobile-friendly URL.
    5. Include at least two options for a recipient to take action. Some recipients may be more comfortable talking @@ -62,25 +65,60 @@ Phone

      Write an introductory text before you start sending messages:

      -

      {{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has attempted to +

      {{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has + attempted to send you an update about your claim, but the mail was returned. {{circle_number(2) }}Please go to - https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and click “My + https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and + click “My Account Information” to verify that your address is correct. If you are having difficulty logging in, - {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the mail again - in 14 days.{{circle_number(6) }} + {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the + mail again + in 14 days.

What provoking action looks like

-

Feeling a sense of ownership can influence behavior.
- Example – Don't miss this chance to get free internet or $30 per month off your internet bill.

+

Evidence shows that employing + behavioral science is an effective way to increase the + likelihood of a recipient + taking action upon receiving your text. Keep in mind these three foundational principles while drafting your text + message:

+ {% set card_contents = [ + { + "card_heading": "Feeling a sense of ownership can influence behavior.", + "p_text": "Example – Don't miss this chance to get free internet or $30 per month off your internet bill.", + }, + { + "card_heading": "Individuals are strongly influenced by others’ behaviors.", + "p_text": "Example – Thousands of residents already get an + average of $113/month in money for food.", + }, + { + "card_heading": "Individuals perceive losses more powerfully than gains.", + "p_text": "Example – Contact us for potentially unclaimed free + internet services that belong to you.", + }, + ] %} + {% with card_contents=card_contents, text_align='left' %}{% include "components/guidance/cards.html" %}{% + endwith %} + -

Individuals are strongly influenced by others’ behaviors.
Example – Thousands of residents already get an - average of $113/month in money for food.

- -

Individuals perceive losses more powerfully than gains.
Example – Contact us for potentially unclaimed free - internet services that belong to you.

{% endblock %}