Style and format updates

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Jonathan Bobel
2025-01-13 13:57:59 -05:00
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quantity of messages delivered, how people engage with messages, and how they take action.
</p>
<h3 class="padding-left-5">Message delivery</h3>
<p class="font-body-lg text-light padding-left-5">Benchmark: <span class="text-bold">80%</span> of texts are
<h3>Message delivery</h3>
<p class="text-light">Benchmark: <span class="text-bold">80%</span> of texts are
successfully delivered
</p>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>
You may discover that some numbers are temporarily or permanently unavailable due to service being
discontinued,
numbers changing, or being a landline.
</p>
</li>
</ul>
</div>
<ul>
<li>
<p>
You may discover that some numbers are temporarily or permanently unavailable due to service being
discontinued,
numbers changing, or being a landline.
</p>
</li>
</ul>
<h3>Engagement</h3>
<p class="text-light">Benchmark: Engagement rates with texts ranged from <span
class="text-bold">17%</span>
to <span class="text-bold">26%</span></p>
<ul>
<li>
<p>
The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind
of
action taken due to a text, including replying “STOP” to prevent future texts.
</p>
</li>
</ul>
<h3 class="padding-left-5">Engagement</h3>
<div class="measure-4 padding-left-5">
<p class="font-body-lg text-light">Benchmark: Engagement rates with texts ranged from <span
class="text-bold">17%</span>
to <span class="text-bold">26%</span></p>
</div>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>
The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind
of
action taken due to a text, including replying “STOP” to prevent future texts.
</p>
</li>
</ul>
</div>
<h3 class="padding-left-5">Appointment requests</h3>
<div class="measure-4 padding-left-5">
<p class="font-body-lg text-light">Benchmark: Requesting appointments after receiving texts ranged
<h3>Appointment requests</h3>
<p class="text-light">Benchmark: Requesting appointments after receiving texts ranged
from <span class="text-bold">4%</span> to <span class="text-bold">9%</span></p>
</div>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>
Requesting appointments is a specific type of engagement. Provide a phone number or link to an online
appointment
request form.
</p>
</li>
</ul>
</div>
<ul>
<li>
<p>
Requesting appointments is a specific type of engagement. Provide a phone number or link to an online
appointment
request form.
</p>
</li>
</ul>
<p>
The <a class="use-link usa-link--external" href="https://codeforamerica.org/resources/texting-playbook/"
target="_blank">Code for Americas Texting
@@ -86,63 +74,42 @@
reported specific learnings around appointment reminders, completing
document submission, and maintenance reminders.
</p>
<h3 class="padding-left-5">Appointment reminders</h3>
<div class="measure-4 padding-left-5">
<p class="font-body-lg text-light">Benchmark: Clients were <span class="text-bold">79%</span> more
likely
to keep
their appointment after receiving a text reminder.</p>
</div>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>You will likely see more completed appointments.</p>
</li>
</ul>
</div>
<h3>Appointment reminders</h3>
<p class="text-light">Benchmark: Clients were <span class="text-bold">79%</span> more
likely to keep their appointment after receiving a text reminder.</p>
<ul>
<li>
<p>You will likely see more completed appointments.</p>
</li>
</ul>
<p class="text-light">Benchmark: Clients were <span class="text-bold">55%</span> more
likely to complete an interview after receiving an interview reminder</p>
<ul>
<li>
<p>You will likely see more completed interviews.</p>
</li>
</ul>
<div class="measure-4 padding-left-5">
<p class="font-body-lg text-light">Benchmark: Clients were <span class="text-bold">55%</span> more
likely
to complete
an interview after receiving an interview reminder</p>
</div>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>You will likely see more completed interviews.</p>
</li>
</ul>
</div>
<h3 class="padding-left-5">Document submission</h3>
<div class="measure-4 padding-left-5">
<p class="font-body-lg text-light">
<h3>Document submission</h3>
<p class="text-light">
Benchmark: Clients were <span class="text-bold">6%</span> more likely to complete document submission after
receiving a customized list of required documents via text
</p>
</div>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>To encourage response, provide a custom list of the needed documents and information about how to submit
them.
</p>
</li>
</ul>
</div>
<ul>
<li>
<p>To encourage response, provide a custom list of the needed documents and information about how to submit
them.
</p>
</li>
</ul>
<h3 class="padding-left-5">Reminders</h3>
<div class="measure-4 padding-left-5">
<p class="font-body-lg text-light">Benchmark: Text reminders improved case maintenance rates by <span
class="text-bold">21%</span></p>
</div>
<div class="padding-left-2 measure-4">
<ul>
<li>
<p>You may see less turnover in your case rates.</p>
</li>
</ul>
</div>
<h3 class="font-body-xl">Reminders</h3>
<p class="text-light">Benchmark: Text reminders improved case maintenance rates by <span
class="text-bold">21%</span></p>
<ul>
<li>
<p>You may see less turnover in your case rates.</p>
</li>
</ul>
</section>
{% endblock %}