diff --git a/app/main/forms.py b/app/main/forms.py
index ae5fd6004..911b0531e 100644
--- a/app/main/forms.py
+++ b/app/main/forms.py
@@ -777,11 +777,12 @@ class BaseTemplateForm(StripWhitespaceForm):
 
 class SMSTemplateForm(BaseTemplateForm):
     def validate_template_content(self, field):
-        OnlySMSCharacters()(None, field)
+        OnlySMSCharacters(template_type='sms')(None, field)
 
 
 class BroadcastTemplateForm(SMSTemplateForm):
-    pass
+    def validate_template_content(self, field):
+        OnlySMSCharacters(template_type='broadcast')(None, field)
 
 
 class LetterAddressForm(StripWhitespaceForm):
diff --git a/app/main/validators.py b/app/main/validators.py
index 3bf5b19fe..9434c39c4 100644
--- a/app/main/validators.py
+++ b/app/main/validators.py
@@ -88,12 +88,21 @@ class NoEmbeddedImagesInSVG:
 
 
 class OnlySMSCharacters:
+
+    def __init__(self, *args, template_type, **kwargs):
+        self._template_type = template_type
+        super().__init__(*args, **kwargs)
+
     def __call__(self, form, field):
         non_sms_characters = sorted(list(SanitiseSMS.get_non_compatible_characters(field.data)))
         if non_sms_characters:
             raise ValidationError(
-                'You cannot use {} in text messages. {} will not show up properly on everyone’s phones.'.format(
+                'You cannot use {} in {}. {} will not show up properly on everyone’s phones.'.format(
                     formatted_list(non_sms_characters, conjunction='or', before_each='', after_each=''),
+                    {
+                        'broadcast': 'broadcasts',
+                        'sms': 'text messages',
+                    }.get(self._template_type),
                     ('It' if len(non_sms_characters) == 1 else 'They')
                 )
             )
diff --git a/tests/app/main/test_validators.py b/tests/app/main/test_validators.py
index d0ab5e4f9..a92cf19d3 100644
--- a/tests/app/main/test_validators.py
+++ b/tests/app/main/test_validators.py
@@ -154,7 +154,7 @@ def test_for_commas_in_placeholders(
 
 @pytest.mark.parametrize('msg', ['The quick brown fox', 'Thé “quick” bröwn fox\u200B'])
 def test_sms_character_validation(client, msg):
-    OnlySMSCharacters()(None, _gen_mock_field(msg))
+    OnlySMSCharacters(template_type='sms')(None, _gen_mock_field(msg))
 
 
 @pytest.mark.parametrize('data, err_msg', [
@@ -175,7 +175,7 @@ def test_sms_character_validation(client, msg):
 ])
 def test_non_sms_character_validation(data, err_msg, client):
     with pytest.raises(ValidationError) as error:
-        OnlySMSCharacters()(None, _gen_mock_field(data))
+        OnlySMSCharacters(template_type='sms')(None, _gen_mock_field(data))
 
     assert str(error.value) == err_msg
 
diff --git a/tests/app/main/views/test_templates.py b/tests/app/main/views/test_templates.py
index 53bdd1987..bc07a0c49 100644
--- a/tests/app/main/views/test_templates.py
+++ b/tests/app/main/views/test_templates.py
@@ -1994,14 +1994,20 @@ def test_can_create_email_template_with_emoji(
     assert mock_create_service_template.called is True
 
 
-@pytest.mark.parametrize('template_type', (
-    'sms', 'broadcast'
+@pytest.mark.parametrize('template_type, expected_error', (
+    ('sms', (
+        'You cannot use 🍜 in text messages.'
+    )),
+    ('broadcast', (
+        'You cannot use 🍜 in broadcasts.'
+    )),
 ))
 def test_should_not_create_sms_or_broadcast_template_with_emoji(
     client_request,
     service_one,
     mock_create_service_template,
     template_type,
+    expected_error,
 ):
     service_one['permissions'] += [template_type]
     page = client_request.post(
@@ -2017,22 +2023,37 @@ def test_should_not_create_sms_or_broadcast_template_with_emoji(
         },
         _expected_status=200,
     )
-    assert "You cannot use 🍜 in text messages." in page.text
+    assert expected_error in page.text
     assert mock_create_service_template.called is False
 
 
-@pytest.mark.parametrize('template_type', (
-    'sms', 'broadcast'
+@pytest.mark.parametrize('template_type, expected_error', (
+    ('sms', (
+        'You cannot use 🍔 in text messages.'
+    )),
+    ('broadcast', (
+        'You cannot use 🍔 in broadcasts.'
+    )),
 ))
 def test_should_not_update_sms_template_with_emoji(
+    mocker,
     client_request,
     service_one,
     mock_get_service_template,
     mock_update_service_template,
     fake_uuid,
     template_type,
+    expected_error,
 ):
     service_one['permissions'] += [template_type]
+    return mocker.patch(
+        'app.service_api_client.get_service_template',
+        return_value=template_json(
+            SERVICE_ONE_ID,
+            fake_uuid,
+            type_=template_type,
+        ),
+    )
     page = client_request.post(
         '.edit_service_template',
         service_id=SERVICE_ONE_ID,
@@ -2047,7 +2068,7 @@ def test_should_not_update_sms_template_with_emoji(
         },
         _expected_status=200,
     )
-    assert "You cannot use 🍔 in text messages." in page.text
+    assert expected_error in page.text
     assert mock_update_service_template.called is False