diff --git a/app/templates/views/guidance/edit-and-format-messages.html b/app/templates/views/guidance/edit-and-format-messages.html
index eca220468..5284c3725 100644
--- a/app/templates/views/guidance/edit-and-format-messages.html
+++ b/app/templates/views/guidance/edit-and-format-messages.html
@@ -10,14 +10,14 @@
 
   <h1 class="heading-large">Edit and format messages</h1>
   
-  <p>This section explains how to add:</p>
+  <p>This section explains how to:</p>
   <ul class="list list-bullet">
-    <li><a href="#formatting">formatting</a></li>
-    <li><a href="#links">links</a></li>
-    <li><a href="#personalised-content">personalised content</a></li>
-    <li><a href="#optional-content">optional content</a></li>
+    <li><a href="#formatting">format your text</a></li>
+    <li><a href="#links">add links</a></li>
+    <li><a href="#personalised-content">personalise your content</a></li>
+    <li>add <a href="#optional-content">optional content</a></li>
   
-  <h3 class="heading-small" id="formatting">Formatting</h3>
+  <h2 class="heading-medium" id="formatting">Format your text</h2>
 
   <p>You can see a list of formatting instructions on the edit template page:</p>
 
@@ -37,9 +37,9 @@
 
   <p>Letter templates can include headings and bullets.</p>
 
-  <p>Notify does not allow bold, italics, subheadings, underlined text, HTML formatting or different fonts. This is because they can make it harder for users to read what you've written.</p>
+  <p>Notify does not allow bold, italics, subheadings, underlined text, HTML formatting or different fonts. This is because they can make it harder for users to read what you’ve written.</p>
 
-  <h3 class="heading-small" id="links">Links</h3>
+  <h2 class="heading-medium" id="links">Add links</h2>
   
   <p>When composing an email or text message, write URLs in full and Notify will convert them into links for you.</p>
 
@@ -49,11 +49,11 @@
   
   <ul class="list list-bullet">
     <li>your users cannot see where the link will take them</li>
-    <li>your link might stop working if there's a service outage</li>
+    <li>your link might stop working if there’s a service outage</li>
     <li>you can no longer control where the redirect goes</li>
   </ul>
 
-  <h3 class="heading-small" id="personalised-content">Personalised content</h3>
+  <h2 class="heading-medium" id="personalised-content">Personalise your content</h2>
 
   <p>To personalise the content of your messages, add a placeholder to the template.</p>
 
@@ -78,7 +78,7 @@
 
   <p>If you upload a list, the column names need to match the placeholders in your template.</p>
   
-  <h3 class="heading-small" id="optional-content">Optional content</h3>
+  <h2 class="heading-medium" id="optional-content">Add optional content</h2>
   
   <p>To add optional content to your emails and text messages:</p>