diff --git a/app/main/forms.py b/app/main/forms.py
index 00d50f15b..1106bc12f 100644
--- a/app/main/forms.py
+++ b/app/main/forms.py
@@ -733,7 +733,7 @@ class GovernmentDomainField(StringField):
 
 
 class ServiceUpdateEmailBranding(StripWhitespaceForm):
-    name = StringField('Name of brand', validators=[DataRequired()])
+    name = StringField('Name of brand')
     text = StringField('Text')
     domain = GovernmentDomainField('Domain')
     colour = StringField(
diff --git a/app/templates/views/email-branding/select-branding.html b/app/templates/views/email-branding/select-branding.html
index 57af562a1..1fe9c5b6d 100644
--- a/app/templates/views/email-branding/select-branding.html
+++ b/app/templates/views/email-branding/select-branding.html
@@ -23,7 +23,7 @@
       <div class="email-brand">
         <div class="message-name">
           <a href="{{ url_for('.update_email_branding', branding_id=brand.id) }}">
-            {{ brand.name }}
+            {{ brand.name or 'Unnamed' }}
           </a>
         </div>
         {% if brand.domain_owner %}
diff --git a/tests/app/main/views/test_email_branding.py b/tests/app/main/views/test_email_branding.py
index 25a8758c5..e190b0d30 100644
--- a/tests/app/main/views/test_email_branding.py
+++ b/tests/app/main/views/test_email_branding.py
@@ -292,10 +292,7 @@ def test_deletes_previous_temp_logo_after_uploading_logo(
 
     logged_in_platform_admin_client.post(
         url_for('main.create_email_branding', logo=temp_old_filename, branding_id=fake_uuid),
-        data={
-            'file': (BytesIO(''.encode('utf-8')), 'test.png'),
-            'name': 'Test',
-        },
+        data={'file': (BytesIO(''.encode('utf-8')), 'test.png')},
         content_type='multipart/form-data'
     )
 
@@ -372,10 +369,7 @@ def test_temp_logo_is_shown_after_uploading_logo(
 
     response = logged_in_platform_admin_client.post(
         url_for('main.create_email_branding'),
-        data={
-            'file': (BytesIO(''.encode('utf-8')), 'test.png'),
-            'name': 'Test',
-        },
+        data={'file': (BytesIO(''.encode('utf-8')), 'test.png')},
         content_type='multipart/form-data',
         follow_redirects=True
     )
@@ -405,10 +399,7 @@ def test_logo_persisted_when_organisation_saved(
 
     resp = logged_in_platform_admin_client.post(
         url_for('.create_email_branding', logo=temp_filename),
-        content_type='multipart/form-data',
-        data={
-            'name': 'Test',
-        }
+        content_type='multipart/form-data'
     )
     assert resp.status_code == 302