diff --git a/app/assets/javascripts/analytics/analytics.js b/app/assets/javascripts/analytics/analytics.js
index 1b6f526d4..b2d4dea09 100644
--- a/app/assets/javascripts/analytics/analytics.js
+++ b/app/assets/javascripts/analytics/analytics.js
@@ -6,7 +6,7 @@
   // Stripped-down wrapper for Google Analytics, based on:
   // https://github.com/alphagov/static/blob/master/doc/analytics.md
   const Analytics = function (config) {
-    window.ga('create', config.trackingId, config.cookieDomain);
+    window.ga('create', config.trackingId, config.cookieDomain, config.name, { 'cookieExpires': config.expires * 24 * 60 * 60 });
 
     window.ga('set', 'anonymizeIp', config.anonymizeIp);
     window.ga('set', 'displayFeaturesTask', config.displayFeaturesTask);
diff --git a/app/assets/javascripts/analytics/init.js b/app/assets/javascripts/analytics/init.js
index ea0d43454..50a5d3eb4 100644
--- a/app/assets/javascripts/analytics/init.js
+++ b/app/assets/javascripts/analytics/init.js
@@ -25,7 +25,9 @@
         cookieDomain: 'auto',
         anonymizeIp: true,
         displayFeaturesTask: null,
-        transport: 'beacon'
+        transport: 'beacon',
+        name: 'GOVUK.analytics',
+        expires: 365
       });
 
       // Track initial pageview
diff --git a/tests/javascripts/analytics/analytics.test.js b/tests/javascripts/analytics/analytics.test.js
index 224569ba2..28d88d622 100644
--- a/tests/javascripts/analytics/analytics.test.js
+++ b/tests/javascripts/analytics/analytics.test.js
@@ -30,7 +30,9 @@ describe("Analytics", () => {
       cookieDomain: 'auto',
       anonymizeIp: true,
       displayFeaturesTask: null,
-      transport: 'beacon'
+      transport: 'beacon',
+      name: 'GOVUK.analytics',
+      expires: 365
     });
 
   });
@@ -47,7 +49,7 @@ describe("Analytics", () => {
 
       setUpArguments = window.ga.mock.calls;
 
-      expect(setUpArguments[0]).toEqual(['create', 'UA-75215134-1', 'auto']);
+      expect(setUpArguments[0]).toEqual(['create', 'UA-75215134-1', 'auto', 'GOVUK.analytics', { 'cookieExpires': 31536000 }]);
       expect(setUpArguments[1]).toEqual(['set', 'anonymizeIp', true]);
       expect(setUpArguments[2]).toEqual(['set', 'displayFeaturesTask', null]);
       expect(setUpArguments[3]).toEqual(['set', 'transport', 'beacon']);