diff --git a/app/assets/javascripts/characterCount.js b/app/assets/javascripts/characterCount.js
deleted file mode 100644
index 97232c615..000000000
--- a/app/assets/javascripts/characterCount.js
+++ /dev/null
@@ -1,39 +0,0 @@
-(function(Modules) {
-  "use strict";
-
-  Modules.CharacterCount = function() {
-
-    this.start = function(component) {
-
-      var getCharacterCount = () =>
-        ($textarea.val()).length;
-
-      var getLengthOfOneMessage = () =>
-        160 - (serviceName + ': ').length;
-
-      var $component = $(component);
-
-      var serviceName = $component.data('service-name');
-
-      var $textarea = $('textarea', $component)
-        .eq(0)
-        .on('change keyup paste', () => $counter.html(`
-          ${getCharacterCount()} of ${getLengthOfOneMessage()} characters
-        `));
-
-      $component
-        .append($counter = $(`
-          <p class="textbox-character-count"
-            role="status" aria-live="polite" aria-relevant="text"
-            id="word-count-${$textarea.prop('name')}"
-          />
-        `));
-
-      $textarea
-        .trigger('change');
-
-    };
-
-  };
-
-})(window.GOVUK.Modules);
diff --git a/app/assets/stylesheets/components/textbox.scss b/app/assets/stylesheets/components/textbox.scss
index d49b0c6c6..27ee0d1f8 100644
--- a/app/assets/stylesheets/components/textbox.scss
+++ b/app/assets/stylesheets/components/textbox.scss
@@ -54,9 +54,3 @@
 .textbox-right-aligned {
   text-align: right;
 }
-
-.textbox-character-count {
-  @include core-19($tabular-numbers: true);
-  margin: 10px 0 0 0;
-  color: $secondary-text-colour;
-}
diff --git a/app/templates/components/textbox.html b/app/templates/components/textbox.html
index cfd6f15d2..40d141072 100644
--- a/app/templates/components/textbox.html
+++ b/app/templates/components/textbox.html
@@ -9,16 +9,9 @@
   width='2-3',
   suffix=None,
   safe_error_message=False,
-  rows=8,
-  character_count=False,
-  service_name=None
+  rows=8
 ) %}
-  <div
-    class="form-group{% if field.errors %} error{% endif %}"
-    {% if autofocus %}data-module="autofocus"{% endif %}
-    {% if character_count %}data-module="character-count"{% endif %}
-    {% if service_name %}data-service-name="{{ service_name }}"{% endif %}
-  >
+  <div class="form-group{% if field.errors %} error{% endif %}" {% if autofocus %}data-module="autofocus"{% endif %}>
     <label class="form-label" for="{{ field.name }}">
       {% if label %}
         {{ label }}
diff --git a/app/templates/views/edit-sms-template.html b/app/templates/views/edit-sms-template.html
index 8d6c80d4a..45d6d7fe4 100644
--- a/app/templates/views/edit-sms-template.html
+++ b/app/templates/views/edit-sms-template.html
@@ -18,14 +18,7 @@
           {{ textbox(form.name, width='1-1', hint='Your recipients won’t see this') }}
         </div>
         <div class="column-two-thirds">
-          {{ textbox(
-            form.template_content,
-            highlight_tags=True,
-            character_count=True,
-            width='1-1',
-            service_name=current_service.name,
-            rows=5
-          ) }}
+          {{ textbox(form.template_content, highlight_tags=True, width='1-1', rows=5) }}
           {{ page_footer(
             'Save',
             delete_link=url_for('.delete_service_template', service_id=current_service.id, template_id=template_id) if template_id or None,
diff --git a/app/templates/views/pricing.html b/app/templates/views/pricing.html
index d92cd0d68..34f47e3f5 100644
--- a/app/templates/views/pricing.html
+++ b/app/templates/views/pricing.html
@@ -20,15 +20,12 @@
 
     <ul class="list list-bullet">
       <li>Free allowance: 250,000 text messages per service, per financial year</li>
-      <li>
-        If your messages are long, they will count as 2 or 3 text messages, depending on length:
-        <ul class="list list-bullet">
-          <li>Up to 160 characters = 1 text message</li>
-          <li>Up to 306 characters = 2 text messages</li>
-          <li>Up to 459 characters = 3 text messages</li>
-          <li>Your service name counts towards the length of your message</li>
-        </ul>
-      </li>
+      <li>If your messages are long, they will count as 2 or 3 text messages, depending on length:
+      <ul class="list list-bullet">
+        <li>Up to 160 characters = 1 text message</li>
+        <li>Up to 306 characters = 2 text messages</li>
+        <li>Up to 459 characters = 3 text messages</li>
+      </ul></li>
       <li>Standard text message rate: 1.8p + VAT</li>
     </ul>
 
diff --git a/gulpfile.babel.js b/gulpfile.babel.js
index d66b45257..c97144b44 100644
--- a/gulpfile.babel.js
+++ b/gulpfile.babel.js
@@ -60,7 +60,6 @@ gulp.task('javascripts', () => gulp
     paths.src + 'javascripts/fileUpload.js',
     paths.src + 'javascripts/updateContent.js',
     paths.src + 'javascripts/expandCollapse.js',
-    paths.src + 'javascripts/characterCount.js',
     paths.src + 'javascripts/main.js'
   ])
   .pipe(plugins.babel({
diff --git a/tests/app/main/views/test_templates.py b/tests/app/main/views/test_templates.py
index c9ae21957..952ed1d49 100644
--- a/tests/app/main/views/test_templates.py
+++ b/tests/app/main/views/test_templates.py
@@ -29,14 +29,10 @@ def test_should_show_page_for_one_templates(app_,
                 template_id=template_id))
 
     assert response.status_code == 200
-    content = response.get_data(as_text=True)
-    assert "Two week reminder" in content
-    assert "Your vehicle tax is about to expire" in content
-    assert 'data-module="character-count"' in content
-    assert 'data-service-name="Test Service"' in content
+    assert "Two week reminder" in response.get_data(as_text=True)
+    assert "Your vehicle tax is about to expire" in response.get_data(as_text=True)
     mock_get_service_template.assert_called_with(
-        service_id, template_id
-    )
+        service_id, template_id)
 
 
 def test_should_redirect_when_saving_a_template(app_,