Benchmark: 80% of texts are successfully delivered
-
-
-
-
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+
Benchmark: 80% of texts are successfully delivered
You may discover that some numbers are temporarily or permanently unavailable due to service being discontinued,
numbers changing, or being a landline.
-
-
Engagement
-
Benchmark: Engagement rates with texts ranged from 17% to 26%
-
-
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+
Benchmark: Engagement rates with texts ranged from 17%
+ to 26%
The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind of
- action
- taken due to a text, including replying “STOP” to prevent future texts.
+ action taken due to a text, including replying “STOP” to prevent future texts.
-
Appointment requests
-
Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%
-
-
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+
Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%
Requesting appointments is a specific type of engagement. Provide a phone number or link to an online appointment
request form.
@@ -99,83 +50,24 @@
document submission, and maintenance reminders.
Appointment reminders
-
Benchmark: Clients were 79% more likely to keep their appointment after receiving a text
- reminder.
-
-
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+
Benchmark: Clients were 79% more likely to keep their
+ appointment after receiving a text reminder.
You will likely see more completed appointments.
-
Benchmark: Clients were 55% more likely to complete an interview after receiving an interview
- reminder
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-
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+
Benchmark: Clients were 55% more likely to complete an
+ interview after receiving an interview reminder
You will likely see more completed interviews.
Document submission
-
- Benchmark: Clients were 6% more likely to complete document submission after receiving a customized list of required
- documents via text
+
+ Benchmark: Clients were 6% more likely to complete document submission after receiving
+ a customized list of required documents via text
-
-
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To encourage response, provide a custom list of the needed documents and information about how to submit them.
Reminders
-
Benchmark: Text reminders improved case maintenance rates by 21%
-
-
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+
Benchmark: Text reminders improved case maintenance rates by 21%
Write an introductory text before you start sending messages:
-
Department of Social Services: Welcome to text updates from the {{ circle_number(1) }}
- State Department of Social Services.{{ circle_number(2) }}We’ll always text you from this
- number, save us to your contact list. Our goal is to {{ circle_number(3) }} keep you up to date on
+
Department of Social Services: Welcome to text updates from the
+ {{circle_number(1)}}State Department of Social Services. {{ circle_number(2) }}We’ll always text you from
+ this number, save us to your contact list. Our goal is to {{ circle_number(3) }} keep you up to date on
your account status. {{ circle_number(4) }} We will never ask for personal details in a text.
{{ circle_number(5) }} If you have questions about how we protect your privacy, see
state.gov/privacy. {{circle_number(6) }}Reply STOP to stop.
@@ -93,8 +93,8 @@
-
-
+
+
{{circle_number(7) }}Dept of Social Services: Hi {{circle_number(8) }}Julie, Your Medicaid
renewal is closing December 31, 2023. You can renew online at {{circle_number(9) }}
-
For example, we’ve seen Medicaid programs use trust-markers in renewal texts
+
For example, we’ve seen Medicaid programs use trust-markers in renewal
+ texts
@@ -120,9 +121,9 @@
-
+
Don’t forget about using auto-response text
-
+
Dept of Social Services: This number is unmonitored. To {{circle_number(11) }} contact us, call
888-123-4567. We will never ask for personal details in a text. If you have questions about how to
protect your privacy, see state.gov/privacy {{circle_number(12) }} Reply “STOP” to this phone number
diff --git a/app/templates/views/guidance/rules-and-regulations.html b/app/templates/views/guidance/rules-and-regulations.html
index 42bd579ad..233c17938 100644
--- a/app/templates/views/guidance/rules-and-regulations.html
+++ b/app/templates/views/guidance/rules-and-regulations.html
@@ -30,7 +30,7 @@
},
{
"p_text": 'The FCC has ruled that Federal and State programs are exempt from the TCPA and can send
text messages to the public without consent if conducting official business. Without explicit mention in the ruling,
local governments, phone carriers, or any texting intermediaries might require it.'
diff --git a/app/templates/views/guidance/write-for-action.html b/app/templates/views/guidance/write-for-action.html
index 2165233a8..c43e91417 100644
--- a/app/templates/views/guidance/write-for-action.html
+++ b/app/templates/views/guidance/write-for-action.html
@@ -40,7 +40,7 @@
For example, getting a person to update their mailing address:
-
+
@@ -60,9 +60,14 @@
-
+
Write an introductory text before you start sending messages:
-
{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has attempted to send you an update about your claim, but the mail was returned. {{circle_number(2) }}Please go to https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and click “My Account Information” to verify that your address is correct. If you are having difficulty logging in, {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the mail again in 14 days.{{circle_number(6) }}
+
{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has attempted to
+ send you an update about your claim, but the mail was returned. {{circle_number(2) }}Please go to
+ https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and click “My
+ Account Information” to verify that your address is correct. If you are having difficulty logging in,
+ {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the mail again
+ in 14 days.{{circle_number(6) }}