diff --git a/app/main/forms.py b/app/main/forms.py
index c7dd469c4..48f39cbab 100644
--- a/app/main/forms.py
+++ b/app/main/forms.py
@@ -1,4 +1,3 @@
-import re
 import pytz
 import weakref
 
@@ -30,7 +29,14 @@ from wtforms.fields.html5 import EmailField, TelField, SearchField
 from wtforms.validators import (DataRequired, Email, Length, Regexp, Optional)
 from flask_wtf.file import FileField as FileField_wtf, FileAllowed
 
-from app.main.validators import (Blacklist, CsvFileValidator, ValidGovEmail, NoCommasInPlaceHolders, OnlyGSMCharacters)
+from app.main.validators import (
+    Blacklist,
+    CsvFileValidator,
+    ValidGovEmail,
+    NoCommasInPlaceHolders,
+    OnlyGSMCharacters,
+    LettersNumbersAndFullStopsOnly,
+)
 
 
 def get_time_value_and_label(future_time):
@@ -553,15 +559,12 @@ class ServiceSmsSenderForm(StripWhitespaceForm):
         'Text message sender',
         validators=[
             DataRequired(message="Can’t be empty"),
-            Length(max=11, message="Enter 11 characters or fewer")
+            Length(max=11, message="Enter 11 characters or fewer"),
+            LettersNumbersAndFullStopsOnly(),
         ]
     )
     is_default = BooleanField("Make this text message sender the default")
 
-    def validate_sms_sender(self, field):
-        if field.data and not re.match(r'^[a-zA-Z0-9\s]+$', field.data):
-            raise ValidationError('Use letters and numbers only')
-
 
 class ServiceEditInboundNumberForm(StripWhitespaceForm):
     is_default = BooleanField("Make this text message sender the default")
diff --git a/app/main/validators.py b/app/main/validators.py
index 709274dda..92074b1d6 100644
--- a/app/main/validators.py
+++ b/app/main/validators.py
@@ -1,3 +1,4 @@
+import re
 from wtforms import ValidationError
 from notifications_utils.field import Field
 from notifications_utils.gsm import get_non_gsm_compatible_characters
@@ -63,3 +64,15 @@ class OnlyGSMCharacters:
                     ('It' if len(non_gsm_characters) == 1 else 'They')
                 )
             )
+
+
+class LettersNumbersAndFullStopsOnly:
+
+    regex = re.compile(r'^[a-zA-Z0-9\s\.]+$')
+
+    def __init__(self, message='Use letters and numbers only'):
+        self.message = message
+
+    def __call__(self, form, field):
+        if field.data and not re.match(self.regex, field.data):
+            raise ValidationError(self.message)
diff --git a/tests/app/main/views/test_service_settings.py b/tests/app/main/views/test_service_settings.py
index b87f3a572..efd719c0f 100644
--- a/tests/app/main/views/test_service_settings.py
+++ b/tests/app/main/views/test_service_settings.py
@@ -809,23 +809,36 @@ def test_incorrect_letter_contact_block_input(
 
 
 @pytest.mark.parametrize('sms_sender_input, expected_error', [
+    ('elevenchars', None),
+    ('11 chars', None),
     ('', 'Can’t be empty'),
-    ('abcdefghijkhgkg', 'Enter 11 characters or fewer')
+    ('abcdefghijkhgkg', 'Enter 11 characters or fewer'),
+    (' ¯\_(ツ)_/¯ ', 'Use letters and numbers only'),
+    ('blood.co.uk', None),
 ])
 def test_incorrect_sms_sender_input(
     sms_sender_input,
     expected_error,
     client_request,
-    no_sms_senders
+    no_sms_senders,
+    mock_add_sms_sender,
 ):
     page = client_request.post(
         'main.service_add_sms_sender',
         service_id=SERVICE_ONE_ID,
         _data={'sms_sender': sms_sender_input},
-        _expected_status=200
+        _expected_status=(200 if expected_error else 302)
     )
 
-    assert normalize_spaces(page.select_one('.error-message').text) == expected_error
+    error_message = page.select_one('.error-message')
+    count_of_api_calls = len(mock_add_sms_sender.call_args_list)
+
+    if not expected_error:
+        assert not error_message
+        assert count_of_api_calls == 1
+    else:
+        assert normalize_spaces(error_message.text) == expected_error
+        assert count_of_api_calls == 0
 
 
 @pytest.mark.parametrize('fixture, data, api_default_args', [