diff --git a/app/main/views/service_settings.py b/app/main/views/service_settings.py
index c3046abbe..a6b3ad532 100644
--- a/app/main/views/service_settings.py
+++ b/app/main/views/service_settings.py
@@ -874,7 +874,7 @@ def service_set_email_branding(service_id):
     # dynamically create org choices, including the null option
     email_brandings = sorted(get_branding_as_value_and_label(email_branding),
                              key=lambda tup: tup[1].lower())
-    form.branding_style.choices = [('None', 'None')] + email_brandings
+    form.branding_style.choices = [('None', 'GOV.UK')] + email_brandings
 
     if form.validate_on_submit():
         branding_style = None if form.branding_style.data == 'None' else form.branding_style.data