diff --git a/app/templates/partials/templates/guidance-formatting.html b/app/templates/partials/templates/guidance-formatting.html
new file mode 100644
index 000000000..c17fbb452
--- /dev/null
+++ b/app/templates/partials/templates/guidance-formatting.html
@@ -0,0 +1,27 @@
+
Formatting
+
+ To put a title in your template, use a hash:
+
+
+
+ # This is a title
+
+
+
+ To make bullet points, use asterisks:
+
+
+
+ * point 1
+ * point 2
+ * point 3
+
+
+
+ To add a callout, use a caret:
+
+
+
+ ^ You must tell us if your circumstances change
+
+
diff --git a/app/templates/partials/templates/guidance-links.html b/app/templates/partials/templates/guidance-links.html
index c53dcca4a..34ff7cf82 100644
--- a/app/templates/partials/templates/guidance-links.html
+++ b/app/templates/partials/templates/guidance-links.html
@@ -2,3 +2,8 @@
Always use full URLs, starting with https://
+
+
+ Apply now at https://www.gov.uk/example
+
+
diff --git a/app/templates/partials/templates/guidance-personalisation.html b/app/templates/partials/templates/guidance-personalisation.html
index 0fa4f087a..bc3c44d91 100644
--- a/app/templates/partials/templates/guidance-personalisation.html
+++ b/app/templates/partials/templates/guidance-personalisation.html
@@ -2,11 +2,10 @@
Personalisation
- Use double brackets to add personalisation.
-
-
- Correct: ((name))
-
-
- Incorrect: ((Helen))
+ Use double brackets to personalise your message:
+
+
+ Hello ((first name)), your reference is ((ref number))
+
+
diff --git a/app/templates/views/edit-email-template.html b/app/templates/views/edit-email-template.html
index dd94b8962..669b0e278 100644
--- a/app/templates/views/edit-email-template.html
+++ b/app/templates/views/edit-email-template.html
@@ -14,11 +14,11 @@