diff --git a/app/templates/views/get-started.html b/app/templates/views/get-started.html
index 415fdb700..e44486062 100644
--- a/app/templates/views/get-started.html
+++ b/app/templates/views/get-started.html
@@ -75,7 +75,7 @@
     {% else %}
     <p>You should <a href="{{ url_for('.request_to_go_live', service_id=current_service.id) }}">request to go live</a> when you’re ready to send messages to people outside your team. We’ll approve your request within one working day.</p>
     {% endif %}
-    <p>Check <a href="{{ url_for('main.how_to_pay') }}">how to pay</a> if you're planning to send letters or exceed the <a href="{{ url_for('.pricing') }}">free text message allowance</a>.</p>
+    <p>Check <a href="{{ url_for('main.how_to_pay') }}">how to pay</a> if you’re planning to send letters or exceed the <a href="{{ url_for('.pricing') }}">free text message allowance</a>.</p>
   </li>
 
 </ol>