diff --git a/app/templates/views/edit-sms-template.html b/app/templates/views/edit-sms-template.html
index 4c302d507..6f8ab64f8 100644
--- a/app/templates/views/edit-sms-template.html
+++ b/app/templates/views/edit-sms-template.html
@@ -27,6 +27,7 @@
         </div>
         <aside class="column-whole">
           {% include "partials/templates/guidance-personalisation.html" %}
+          {% include "partials/templates/guidance-optional-content.html" %}
           {% include "partials/templates/guidance-links.html" %}
           {% include "partials/templates/guidance-character-count.html" %}
         </aside>