diff --git a/app/templates/views/features.html b/app/templates/views/features.html
index c0ecdf6cc..74403c20b 100644
--- a/app/templates/views/features.html
+++ b/app/templates/views/features.html
@@ -28,7 +28,9 @@
 <h2 class="heading-medium" id="personalised-messages">Personalized content</h2>
 <p class="govuk-body">Notify makes it easy to send personalized messages from a single template.</p>
 <p class="govuk-body">See <a class="govuk-link govuk-link--no-visited-state" href="{{ url_for('.guidance_index', _anchor='personalized-content') }}">how to personalize your content</a>.</p>
-<h3 class="heading heading-small" id="sender">Show people who your texts are from</h3>
+
+<!-- Hiding for the pilot, but maybe this will be removed altogether? -->
+<!-- <h3 class="heading heading-small" id="sender">Show people who your texts are from</h3>
 <p class="govuk-body">When you send a text message with Notify, the sender name tells people who it’s from.</p>
 
 <p class="govuk-body">To change the text message sender from the default of ‘U.S. Notify’:</p>
@@ -40,7 +42,7 @@
       senders</b> row.</li>
   <li>Select <b class="govuk-!-font-weight-bold">Change</b> or <b class="govuk-!-font-weight-bold">Add text message
       sender</b>.</li>
-</ol>
+</ol> -->
 
 <h2 class="heading-medium" id="bulk-sending">Bulk sending</h2>
 <p class="govuk-body">To send a batch of messages at once, upload a list of contact details to Notify. You can also schedule the date and time you want them to be sent.</p>