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fixed a11y
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@@ -12,16 +12,15 @@
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<section class="usa-prose">
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<h1>{{page_title}}</h1>
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<p class="font-sans-lg text-base"> Help your audience know what to do with the information you send.</p>
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<p>
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When writing a text, focus on the person who is going to receive the message and write it for them. Use plain
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language and provide easy to understand next steps.
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</p>
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<div class="usa-summary-box maxw-tablet" role="region" aria-labelledby="summary-box-establish-clear-goals">
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<div class="usa-summary-box__body">
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<h4 class="usa-summary-box__heading" id="summary-box-establish-clear-goals">
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<p class="usa-summary-box__heading" id="summary-box-establish-clear-goals">
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When deciding what types of messages to draft for your campaign, think through the following questions:
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</h4>
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</p>
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<div class="usa-summary-box__text">
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<ul class="usa-list">
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<li>What do you want recipients to do when they receive the text?</li>
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@@ -79,7 +78,8 @@
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</li>
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</ul>
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<h2>What provoking action looks like</h2>
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<p><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10002044/" target="_blank">Evidence shows</a> that employing
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<p class="padding-bottom-2"><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10002044/" target="_blank">Evidence
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shows</a> that employing
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behavioral science is an effective way to increase the
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likelihood of a recipient
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taking action upon receiving your text. Keep in mind these three foundational principles while drafting your text
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