diff --git a/app/assets/stylesheets/_grids.scss b/app/assets/stylesheets/_grids.scss
index 7f8eb724f..5e8643173 100644
--- a/app/assets/stylesheets/_grids.scss
+++ b/app/assets/stylesheets/_grids.scss
@@ -15,3 +15,7 @@
   margin-bottom: $gutter;
   clear: both;
 }
+
+.bottom-gutter-2-3 {
+  margin-bottom: $gutter * 2/3;
+}
diff --git a/app/templates/views/send.html b/app/templates/views/send.html
index 25eda7364..7b0dcf027 100644
--- a/app/templates/views/send.html
+++ b/app/templates/views/send.html
@@ -30,19 +30,25 @@
 
   <div class="grid-row">
     <div class="column-two-thirds">
-      {{ banner(
-        'You can upload real data, but we’ll only send to your mobile number until you <a href="{}">request to go live</a>'.format(
-          url_for('.service_request_to_go_live', service_id=service_id)
-        )|safe,
-        'info'
-      )}}
+      <p>
+        Add recipients by uploading a .csv file with
+        {{ template.placeholders|length + 1 }}
+        {% if template.placeholders %}
+          columns:
+        {% else %}
+          column:
+        {% endif %}
+      </p>
+      <p class="bottom-gutter-2-3">
+        <span class='placeholder'>to</span>
+        {{ template.placeholders_as_markup|join(" ") }}
+      </p>
+      <p>
+        <a href="{{ url_for('.get_example_csv', service_id=service_id, template_id=template.id) }}">Download an example</a>
+      </p>
     </div>
   </div>
 
-  {{file_upload(form.file, button_text='Upload a CSV file')}}
-
-  <p>
-    <a href="{{ url_for('.get_example_csv', service_id=service_id, template_id=template.id) }}">Download an example CSV file</a>
-  </p>
+  {{file_upload(form.file, button_text='Upload your CSV file')}}
 
 {% endblock %}