diff --git a/app/assets/stylesheets/_grids.scss b/app/assets/stylesheets/_grids.scss
index 818891e54..84cbbe94c 100644
--- a/app/assets/stylesheets/_grids.scss
+++ b/app/assets/stylesheets/_grids.scss
@@ -44,6 +44,11 @@
   margin-top: $gutter-half;
 }
 
+.top-gutter-1-3 {
+  @extend %top-gutter;
+  margin-top: $gutter / 3;
+}
+
 %bottom-gutter,
 .bottom-gutter {
   @extend %contain-floats;
diff --git a/app/templates/views/templates/_template.html b/app/templates/views/templates/_template.html
index 265597f68..f7a7d4d37 100644
--- a/app/templates/views/templates/_template.html
+++ b/app/templates/views/templates/_template.html
@@ -1,8 +1,16 @@
+{% from 'components/message-count-label.html' import message_count_label %}
+
 <div class="column-whole">
   {% if template._template.archived %}
     <p class="hint">
       This template was deleted {{ template._template.updated_at|format_datetime_relative }}.
     </p>
+  {% elif not current_user.has_permissions('send_messages', 'manage_api_keys', 'manage_templates', 'manage_service') %}
+    <p class="top-gutter-1-3 {% if template.template_type != 'sms' %}bottom-gutter{% endif %}">
+      If you need to send this
+      {{ message_count_label(1, template.template_type, suffix='') }}
+      or edit this template, contact your manager.
+    </p>
   {% else %}
     <div class="bottom-gutter-2-3">
       <div class="grid-row">
diff --git a/tests/app/main/views/test_templates.py b/tests/app/main/views/test_templates.py
index 6e7b04bed..3e1a30e57 100644
--- a/tests/app/main/views/test_templates.py
+++ b/tests/app/main/views/test_templates.py
@@ -110,22 +110,31 @@ def test_should_show_page_for_one_template(
     mock_get_service_template.assert_called_with(service_one['id'], template_id)
 
 
-@pytest.mark.parametrize('permissions, links_to_be_shown', [
+@pytest.mark.parametrize('permissions, links_to_be_shown, permissions_warning_to_be_shown', [
     (
         ['view_activity'],
-        []
+        [],
+        'If you need to send this text message or edit this template, contact your manager.'
+    ),
+    (
+        ['manage_api_keys'],
+        [],
+        None,
     ),
     (
         ['manage_templates'],
-        ['.edit_service_template']
+        ['.edit_service_template'],
+        None,
     ),
     (
         ['send_messages'],
-        ['.send_messages', '.set_sender']
+        ['.send_messages', '.set_sender'],
+        None,
     ),
     (
         ['send_messages', 'manage_templates'],
-        ['.send_messages', '.set_sender', '.edit_service_template']
+        ['.send_messages', '.set_sender', '.edit_service_template'],
+        None,
     ),
 ])
 def test_should_be_able_to_view_a_template_with_links(
@@ -138,6 +147,7 @@ def test_should_be_able_to_view_a_template_with_links(
     fake_uuid,
     permissions,
     links_to_be_shown,
+    permissions_warning_to_be_shown,
 ):
     active_user_with_permissions._permissions[service_one['id']] = permissions + ['view_activity']
     client.login(active_user_with_permissions, mocker, service_one)
@@ -161,6 +171,10 @@ def test_should_be_able_to_view_a_template_with_links(
             template_id=fake_uuid,
         )
 
+    assert normalize_spaces(page.select_one('main p').text) == (
+        permissions_warning_to_be_shown or 'To: phone number'
+    )
+
 
 def test_should_show_template_id_on_template_page(
     logged_in_client,