diff --git a/app/templates/views/edit-email-template.html b/app/templates/views/edit-email-template.html
index 0505fc97c..e49412f6d 100644
--- a/app/templates/views/edit-email-template.html
+++ b/app/templates/views/edit-email-template.html
@@ -15,7 +15,7 @@
     <form method="post">
       <div class="grid-row">
         <div class="column-two-thirds">
-          {{ textbox(form.name, width='1-1') }}
+          {{ textbox(form.name, width='1-1', hint='Your recipients won’t see this') }}
           {{ textbox(form.subject, width='1-1') }}
         </div>
         <div class="column-two-thirds">
diff --git a/app/templates/views/edit-sms-template.html b/app/templates/views/edit-sms-template.html
index a571c300a..be460358d 100644
--- a/app/templates/views/edit-sms-template.html
+++ b/app/templates/views/edit-sms-template.html
@@ -15,7 +15,7 @@
     <form method="post">
       <div class="grid-row">
         <div class="column-two-thirds">
-          {{ textbox(form.name, width='1-1') }}
+          {{ textbox(form.name, width='1-1', hint='Your recipients won’t see this') }}
         </div>
         <div class="column-two-thirds">
           {{ textbox(form.template_content, highlight_tags=True, width='1-1') }}