diff --git a/app/main/views/sign_in.py b/app/main/views/sign_in.py
index 2719e2b97..05061543e 100644
--- a/app/main/views/sign_in.py
+++ b/app/main/views/sign_in.py
@@ -5,7 +5,8 @@ from flask import (
     session,
     flash,
     request,
-    abort
+    abort,
+    Markup
 )
 
 from flask.ext.login import (
@@ -69,7 +70,11 @@ def sign_in():
                 else:
                     return redirect(url_for('.two_factor'))
         # Vague error message for login in case of user not known, locked, inactive or password not verified
-        flash('Username or password is incorrect')
+        flash(Markup((
+            "The username or password you entered is incorrect.<br/>"
+            " If you need to, you can <a href={password_reset}>reset "
+            "your password</a>").format(password_reset=url_for('.forgot_password'))
+        ))
 
     return render_template('views/signin.html', form=form)
 
diff --git a/tests/app/main/views/test_sign_in.py b/tests/app/main/views/test_sign_in.py
index 6d2a150c4..33d77a80f 100644
--- a/tests/app/main/views/test_sign_in.py
+++ b/tests/app/main/views/test_sign_in.py
@@ -51,7 +51,7 @@ def test_should_return_locked_out_true_when_user_is_locked(app_,
                 'email_address': 'valid@example.gov.uk',
                 'password': 'whatIsMyPassword!'})
         assert resp.status_code == 200
-        assert 'Username or password is incorrect' in resp.get_data(as_text=True)
+        assert 'The username or password you entered is incorrect' in resp.get_data(as_text=True)
 
 
 def test_should_return_200_when_user_does_not_exist(app_, mock_get_user_by_email_not_found):
@@ -61,7 +61,7 @@ def test_should_return_200_when_user_does_not_exist(app_, mock_get_user_by_email
                 'email_address': 'notfound@gov.uk',
                 'password': 'doesNotExist!'})
     assert response.status_code == 200
-    assert 'Username or password is incorrect' in response.get_data(as_text=True)
+    assert 'The username or password you entered is incorrect' in response.get_data(as_text=True)
 
 
 def test_should_return_redirect_when_user_is_pending(app_,