diff --git a/app/templates/views/features.html b/app/templates/views/features.html
index 1ae996de0..5070592e3 100644
--- a/app/templates/views/features.html
+++ b/app/templates/views/features.html
@@ -15,32 +15,25 @@
   <div class="column-two-thirds">
 
     <h1 class="heading-large">Features</h1>
-    <p>If you work for central government, a local authority or the NHS, you can use GOV.UK Notify to send your users:</p>
+    <p>If you work for central government, a local authority or the NHS, you can use GOV.UK Notify to keep your users updated.</p>
+    <p>Notify makes it easy to create, customise and send:</p>
     <ul class="list list-bullet">
       <li>emails</li>
       <li>text messages</li>
       <li>letters</li>
     </ul>
-    <p>You don’t need any technical knowledge to use Notify.</p>
     <p><a href="{{ url_for('main.register') }}">Create an account</a> for free and try it yourself.</p>
 
-    <h2 class="heading-medium">Send messages quickly and easily</h2>
-    <p>Without any technical knowledge, you can:</p>
-    <ul class="list list-bullet">
-      <li>create reusable message templates</li>
-      <li>send personalised messages to individual users</li>
-      <li>schedule messages to be sent at a particular time</li>
-      <li>send bulk messages to lots of users</li>
-    </ul>
-
-    <h2 class="heading-medium">Customised messages</h2>
-    <p>You control how your messages look when you send them through Notify. You can:</p>
-    <ul class="list list-bullet">
-      <li>use your organisation’s own branding</li>
-      <li>choose the name that emails and text messages come from</li>
-      <li>choose the email address that users reply to</li>
-      <li>get a unique phone number for text message replies</li>
-    </ul>
+    <h2 class="heading-medium">Reusable message templates</h2>
+    <p>To send an email, text or letter with Notify, first create a reusable message template.</p>
+    <p>Templates let you send the same thing to lots of people, as often as you need to, without writing a new message each time.</p>
+    
+    <h2 class="heading-medium">Personalised content</h2>
+    <p>Notify makes it easy to send personalised messages from a single template.</p>
+    <p>If you want to include the recipient's name or a reference number in your message, you can add a placeholder. Placeholders get filled in each time you send a message. You can do this manually or upload a list of personal details and let Notify do it for you.</p>
+    
+    <h2 class="heading-medium">Bulk sending</h2>
+    <p>To send a batch of messages at once, upload a list of contact details to Notify. You can also schedule the date and time you want them to be sent.</p>
     
     <h2 class="heading-medium">API integration</h2>
     <p>You can integrate the GOV.UK Notify API with your web application or back office system to send messages automatically.</p>
@@ -51,8 +44,8 @@
     <p>Read more about <a href="https://www.notifications.service.gov.uk/features/using-notify#messagestatus">message statuses</a>.</p>
     
     <h2 class="heading-medium">Permissions</h2>
-    <p>Notify lets you control which members of your team can see, create, edit and send messages.</p>
-    <p>You can:</p>
+    <p>Control which members of your team can see, create, edit and send messages.</p>
+    <p>Notify lets you:</p>
     <ul class="list list-bullet">
       <li>set different permission levels for each team member</li>
       <li>invite team members who don’t have a government email address</li>